The Wealth Relationship Manager for the Coast Region is responsible for managing a portfolio of High Net Worth Individuals (HNWI), serving as their primary point of contact and driving value through relationship management and strategic cross-selling. The role involves recruiting new clients, onboarding family members, and ensuring deep engagement with the bank's digital and financial products. The position is split between Relationship Management/Cross-Selling (85%) and Business Management (15%).
Key Accountabilities
Relationship Management and Cross-Selling (85%)
Be the first point of contact for customers in the portfolio.
Drive any required communication to customers in the portfolio.
Proactively target and recruit clients through referrals from existing customer portfolios.
Proactively engage customers in existing portfolios to onboard close family members as part of the family banking strategy.
Ensure new customers meet CLM Involved measures upon handover from the Premier Acquisition team (Day 31 to Day 90).
Complete a detailed Customer Discussion Document for new customers.
Ensure the customer portfolio meets CLM Engaged measures – account funding, digital usage, and product holding.
Drive increased assets balance sheet per customer, liabilities balance sheet per customer, and revenue per customer through continued customer engagements.
Monitor and ensure funding of Zero Balance Accounts, Low Funded Accounts, Inactive Accounts, and Overdrawn Accounts.
Actively drive cross-sale targets for the portfolio across product lines – Assets, Liabilities, FX, etc.
Proactive engagement of required business specialists to support the fulfillment of customer needs.
Manage the client portfolio, making proactive contact on a regular basis.
Business Management (15%)
Ensure the targeted level of business results (income, balance sheet, costs, client satisfaction, and recruitment) for the portfolio.
Review portfolio on a regular basis recommending clients.
Adhere to standards, legal and regulatory, in accordance with the Absa Premier guidelines.
Risk and Controls
Ensure all activities and duties are carried out in full compliance with regulatory requirements, Enterprise-Wide Risk Management Framework, and internal Absa Policies.
Qualifications and Experience
Bachelor’s degree from a recognized university.
Approximately 2 years’ experience in High Net Worth Individuals relationship management, private banking, luxury sales, or related fields.
Record of achievement in a sales and service environment.
Experience in handling customer complaints and operational risk issues.
Knowledge and Skills
In-depth knowledge of Absa Africa retail product sets and services.
In-depth understanding of technical support systems e.g., Flex, BOC, IBOC.
Detailed understanding of retail network business processes and operating procedures.
Thorough knowledge of operating instructions and audit requirements.
Good understanding of Absa Africa's risk policy.
Awareness of retail strategy, operating structures, and interfaces.
