Role Overview
Our client is seeking a UX/UI Designer to create intuitive, user-friendly, and visually engaging digital experiences. This role is responsible for the full design lifecycle from research and wireframing through high-fidelity mockups, design systems, and developer collaboration. A UX/UI Designer ensures that products are both beautiful and functional, balancing user needs with business goals.
Responsibilities
User Research & Analysis
- Conduct user interviews, surveys, and usability tests.
- Translate findings into personas, journey maps, and actionable design requirements.
- Use analytics tools (Hotjar, FullStory, Google Analytics) to understand user behavior.
Wireframing & Prototyping
- Build low-fidelity sketches and high-fidelity clickable prototypes in Figma, Adobe XD, or Sketch.
- Iterate quickly based on user feedback and stakeholder input.
UI & Visual Design
- Create polished interfaces with attention to layout, typography, color, and branding.
- Develop and maintain style guides, component libraries, and full design systems.
- Ensure responsive design across web and mobile platforms.
Accessibility & Standards
- Design with WCAG 2.1 AA accessibility in mind (contrast, alt-text, keyboard navigation).
- Ensure internationalization/localization considerations where relevant.
Collaboration & Handoff
- Partner with product managers to prioritize features and design scope.
- Work closely with engineers to deliver specs, assets, and design documentation.
- Use Zeplin, Figma Dev Mode, or InVision Inspect for efficient handoffs.
Iteration & Testing
- Run A/B tests on design variations.
- Collect feedback from users, stakeholders, and QA.
- Continuously refine designs to improve usability and conversion.
Candidate Profile
- Strong empathy for users, balanced with a sharp eye for detail.
- Excellent communicator who can explain design decisions clearly.
- Portfolio that demonstrates both UX problem-solving and UI creativity.
- Comfortable collaborating in Agile/sprint environments.
Qualifications and Experience
- Education: BA/BSc/HND degree.
- Experience: 2+ years of professional UX/UI design experience.
- Technical Proficiency: Expertise in Figma, Adobe XD, or Sketch.
- Core Competencies: Experience building wireframes, prototypes, and responsive layouts; strong understanding of UX principles and usability best practices.
- Ideal Additions: Experience with SaaS, mobile apps, or e-commerce; basic HTML/CSS knowledge; familiarity with design systems at scale.
A Typical Day
- Researching and analyzing user behavior through interviews and analytics.
- Designing wireframes and prototypes for new features and workflows.
- Collaborating with product managers and engineers to ensure feasibility and alignment.
- Maintaining design systems to ensure consistency.
- Refining designs based on user and stakeholder feedback.
Key Metrics for Success (KPIs)
- Usability scores and user satisfaction ratings.
- Task completion rates and reduction in user errors.
- On-time delivery of assets and prototypes.
- Consistency of implementation with design specs.
- Adoption of design system usage.
How to Apply
Interested and qualified candidates should apply online through the Pavago application portal on Workable. Visit https://www.myjobmag.co.ke/apply-now/1209225 which will redirect you to the official Workable application page.
