Sales & Marketing Manager

Job Purpose

To provide strategic leadership in the development and execution of the company's sales, marketing, branding, and business development strategies to drive revenue growth, increase market share, strengthen the Beachfront Vipingo brand, and maximize occupancy, conferences, events, food and beverage sales, and other revenue-generating streams.

Key Duties and Responsibilities

• Develop, implement, and monitor sales, marketing, and business development strategies to achieve the company's revenue and market growth objectives.
• Develop and manage corporate sales initiatives by identifying, negotiating, and maintaining strategic relationships with corporate clients, travel agents, tour operators, and other business partners.
• Drive conference, meetings, incentives, conventions, and exhibitions (MICE) sales to maximize conference and events revenue.
• Develop and promote wedding, social events, and special events packages to increase bookings and enhance revenue generation.
• Develop and oversee digital marketing campaigns across online platforms to increase brand visibility, customer engagement, and direct bookings.
• Manage the company's social media platforms by creating engaging content, monitoring performance, and strengthening the organization's online presence.
• Develop and maintain the Beachfront Vipingo brand identity through effective marketing communications, advertising, public relations, and promotional activities.
• Conduct market research, competitor analysis, and customer trend assessments to identify new business opportunities and support strategic decision-making.
• Develop and maintain strong customer relationships through effective customer relationship management (CRM) initiatives to enhance customer loyalty and repeat business.
• Prepare sales forecasts, revenue projections, and periodic performance reports to support strategic planning and decision-making.
• Perform any other duties as may be assigned by the General Manager from time to time.

Key Performance Indicators (KPIs)

• Achievement of room revenue targets.
• Growth in conference, events, and banquet revenue.
• Growth in food and beverage revenue generated through marketing initiatives.
• Number of new corporate accounts acquired and retained.
• Growth in website traffic, direct bookings, and online enquiries.
• Growth in social media engagement, brand awareness, and digital campaign performance.

Education, Skills and Experience

• Bachelor's Degree in Marketing, Hospitality Management, Tourism Management, Business Administration, or a related field from a recognized institution.
• Minimum of Seven (7) years' relevant experience in sales and marketing in the hospitality industry.
• Strong skills in sales management, business development, digital marketing, brand management, customer relationship management, market research, negotiation, communication, leadership, data analysis, and proficiency in CRM systems and Microsoft Office applications.