The Role
This is a role for someone who believes brands are built through stories, and who has the skills to tell them well. As the Brand Storyteller, you'll own how Kenchic shows up: across earned media, digital channels, internal communications, and every touchpoint in between.
You'll be the connect between our business and our audiences, translating what we do into narratives that resonate, build trust, and drive engagement. You'll work directly with the Head of Marketing & Brand Managers and collaborate with our external agency partners.
What You'll Do
- Brand Voice & Presence: Own the brand's voice and presence across every channel, ensuring Kenchic communicates with consistency, clarity, and purpose.
- PR & Earned Media: Lead our PR and earned media strategy - from media relations and press activity to corporate communications and MD messaging.
- Digital & Social Content: Set the direction for all digital and social content, briefing and holding agency partners accountable to brand standards and performance targets.
- Internal Communications: Own internal communications, ensuring our people are as connected to the brand as our consumers are.
- Content Strategy: Own the content calendar - setting priorities aligned to product launches, campaigns, and business moments.
- Brand Guardianship: Be the guardian of Kenchic's brand voice - across every channel, campaign, and conversation.
- Sustainability & ESG: Lead how Kenchic tells its sustainability and ESG story - translating our purpose and commitments into communications that are honest, compelling, and built for the long term.
What We're Looking For
- 3-5 years of active experience in PR, communications, and digital (FMCG or consumer brand experience is a strong plus).
- A degree in Communications, Marketing, Journalism, or a related field.
- Excellent writing skills - you can write a press release, a caption, MD quote, and a social post, and each one sounds right for its format.
- Solid understanding of East African media landscape and digital platforms.
- Comfort working with Creative, Digital, and PR agencies: briefing, reviewing, and providing feedback.
- Strong organisational skills - you manage multiple workstreams without dropping the ball.
- Experience with media monitoring tools.
- Familiarity with Meta Business Suite, Google Analytics, or social scheduling platforms.
You'll Thrive If
- You're a natural communicator who takes pride in getting the words exactly right.
- You follow the news, you're active on social media, and you notice when brands do communications well (or badly).
- You can work independently but you're collaborative by nature, you ask questions, take feedback graciously, and bring ideas to the table.
- You're reliable. You can handle a fast-moving environment without losing your cool, and you understand that in a business like ours, reputation and relationships matter.
- You're curious about food, farming, or animal protein - or at least willing to get excited about it.
