LinkedIn Ads Specialist

• Build, launch, and manage LinkedIn advertising campaigns across multiple client accounts.
• Develop audience targeting strategies based on client objectives and buyer personas.
• Create campaign structures aligned with lead generation and brand awareness goals.
• Test multiple ad formats, messaging, creatives, and offers to maximize performance.
• Manage campaign budgets while ensuring alignment with client KPIs.

Campaign Optimization

• Monitor campaign performance daily and implement data-driven optimizations.
• Adjust bids, budgets, audience targeting, placements, and creatives to improve results.
• Identify opportunities to reduce Cost Per Lead (CPL) while improving lead quality.
• Scale high-performing campaigns while maintaining efficiency.
• Continuously test new campaign strategies and optimization techniques.

Reporting & Performance Analysis

• Prepare weekly and monthly campaign performance reports.
• Analyze key metrics and translate data into actionable recommendations.
• Monitor campaign performance using metrics including:
  • Lead Volume
  • Lead Quality
  • Cost Per Lead (CPL)
  • Click-Through Rate (CTR)
  • Conversion Rate
  • Return on Ad Spend (ROAS)
• Present campaign insights and optimization plans clearly to clients and internal stakeholders.

Client Communication & Account Management

• Partner closely with clients to understand business objectives and campaign goals.
• Provide proactive recommendations to improve campaign performance.
• Communicate campaign updates, performance trends, and optimization strategies professionally.
• Build trusted client relationships through consistent communication and measurable results.

Continuous Improvement

• Stay current on LinkedIn Ads features, targeting capabilities, and platform updates.
• Research emerging B2B advertising trends and best practices.
• Test new campaign formats, bidding strategies, and audience segments.
• Recommend process improvements that enhance campaign performance and operational efficiency.

Requirements

Must-Have Qualifications

• Education: BA/BSc/HND degree qualification.
• Experience: 2+ years of experience managing paid digital advertising campaigns.
• Platform Expertise: Proven hands-on experience with LinkedIn Campaign Manager.
• Client Management: Experience managing multiple client accounts simultaneously.
• Campaign Focus: Experience running B2B lead generation campaigns.
• Technical Skills: Strong understanding of LinkedIn advertising strategy, audience segmentation, targeting, and analytical skills to interpret campaign data.
• Communication: Excellent reporting, presentation, written, and verbal English communication skills.
• Work Schedule: Ability to work remotely during U.S. EST business hours.