Regional Sales Manager (IT Products) – East & West Africa

Key Responsibilities

• Lead and drive regional sales growth across East and West Africa.
• Manage performance of all product categories within the business.
• Develop and expand distributor, dealer, and reseller networks.
• Oversee in-country sales teams and coordinate with Dubai commercial operations.
• Drive achievement of revenue targets, gross margins, and commercial KPIs.
• Prepare accurate forecasts, budgets, and sales performance reports.
• Gather and analyze competitor activity, pricing, and market opportunities.
• Support vendor/principal growth plans and execute market expansion strategies.
• Maintain strong commercial discipline around receivables, stock movement, and profitability.

Requirements

• Minimum 8 years' senior sales experience within IT distribution, office automation, imaging, printing, or related technology products.
• Proven exposure to recognized brands such as HP Inc., Epson, Canon, Brother Industries or similar.
• Strong regional or multi-country commercial management experience.
• Demonstrated success in channel development and distributor management.
• Strong understanding of sales forecasting, budgeting, P&L management, and KPI reporting.
• Proven leadership ability with experience managing sales teams.
• Highly analytical, performance-driven, and commercially aggressive.
• Willingness to travel frequently within the region.
• Qualification: BA/BSc/HND degree.

Remuneration

A competitive executive package will be offered based on experience and track record.

• Company Vehicle/Fuel – Can be provided / discussed.
• Commission - currently in place tied to KPIs.
• Bonus - dependent on annual whole company performance.
• Travel Allowance - will be provided (Local & International).
• Medical Insurance.

How to Apply

Interested and qualified candidates should apply online through the recruitment portal by clicking the link provided below.