As the Client Relations Officer (referred to as Business Development Manager in the internal description), you will serve as the face of M.P. Shah Hospital to the medical community and corporate sector. You will lead strategic initiatives to increase patient volume, manage high-value physician relationships, and identify untapped market opportunities. This role is pivotal in driving the hospital's growth across key specialties including Cardiology, Oncology, Orthopaedics, Renal Care, and Women’s Health.
Responsibilities
Drive Strategic Growth
Develop and execute a data-driven business development plan targeting key specialties.
Identify and penetrate untapped market segments, including corporate clients, insurance partners, and regional referral networks.
Achieve and exceed quarterly and annual targets for new patient volume, referral growth, and partnership revenue.
Cultivate Physician & Referral Networks
Serve as the primary liaison between M.P. Shah Hospital and community physicians, specialists, and referring clinics.
Build and maintain a referral physician database, tracking engagement, satisfaction, and referral patterns.
Organize Continuing Medical Education (CME) sessions, hospital tours, and networking events to deepen relationships with the medical community.
Proactively address “referral leakage” by understanding competitor dynamics and strengthening our value proposition to referrers.
Forge Corporate & Insurance Partnerships
Identify, negotiate, and implement corporate wellness programs and tailored healthcare packages for local businesses, multinationals, and SMEs.
Build strategic relationships with insurance providers, TPAs, and brokers to ensure M.P. Shah is the preferred provider in their networks.
Collaborate with marketing to co-create partnership campaigns that highlight our unique differentiators—including Green365 sustainability and JCI-accredited quality.
Analyse, Measure, & Optimize
Use CRM tools (MS Dynamics 365) and market data to track referral patterns, monitor ROI on outreach activities, and identify growth opportunities.
Prepare monthly dashboards and reports for leadership, showing progress against KPIs including new patient acquisition by source, referral volume by partner, partnership revenue, and market share trends.
Continuously refine strategies based on data insights, eliminating waste and maximizing impact.
Amplify Community Impact
Lead and coordinate health camps, medical screenings, and community outreach programs that bring clinical expertise directly to the public.
Partner with the marketing team to capture stories and data from these events, feeding into our brand narrative of “Expertise Honed in Service.”
Represent M.P. Shah Hospital at industry forums, business networking events, and community gatherings as a brand ambassador.
Embed Sustainability in Every Partnership
Position Green365 and our JCI sustainability certification as a key value proposition in all partnership conversations.
Educate corporate clients on how partnering with an environmentally responsible healthcare provider enhances their own ESG reporting and brand image.
Identify opportunities for co-branded sustainability initiatives (e.g., tree planting with corporate partners, green health challenges).
Qualifications and Experience
Education: Bachelor’s degree in Business Administration, Marketing, Healthcare Management, or a related field.
Experience: Minimum 5 years of proven success in healthcare business development, pharmaceutical sales, hospital relationship management, or corporate partnerships within the healthcare sector.
Track Record: Demonstrable history of meeting or exceeding growth targets and building sustainable, high-value relationships.
Critical Competencies
Strategic Relationship Management.
Analytical rigor.
Negotiation & commercial acumen.
Healthcare ecosystem knowledge.
CRM & digital proficiency.
How to Apply
Interested and qualified candidates should apply online through the M.P. Shah Hospital application portal. Ensure your application is submitted before the deadline on March 20, 2026.
How to Apply
Interested and qualified candidates should apply through the provided application link: M.P. Shah Hospital Application. All applications must be submitted by March 20, 2026.
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