Category Lead – Marketing (Hygiene/Beverages/Food+Snacks)

Key Responsibilities

• Strategy & Planning: Develop and execute category marketing strategies aligned with overall business growth objectives.
• Brand & Campaign Management: Lead brand positioning and deliver comprehensive ATL (Above the Line), BTL (Below the Line), digital, and trade marketing campaigns.
• Market Visibility: Drive in-store activations and collaborate closely with Sales and Route-to-Market (RTM) teams to improve product visibility and market performance.
• Product Launches: Support new product launches and portfolio development through seamless cross-functional collaboration.
• Performance & Insights: Monitor category performance, market share, pricing, promotions, and marketing ROI. Prepare business reviews and leverage consumer insights to drive continuous improvement.

Qualifications and Experience

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• CIM, MBA, or other professional marketing qualifications are an added advantage.
• 5–8 years of FMCG marketing experience, including at least 3 years in Brand or Category Management.
• Experience in the Hygiene, Beverages, or Food & Snacks sectors is highly preferred.
• Strong understanding of traditional and modern trade channels and trade marketing.
• Proven experience developing marketing strategies, managing budgets, agencies, and cross-functional projects.
• Strong analytical, communication, stakeholder management, and commercial decision-making skills.
• Knowledge of pricing strategy, portfolio management, BI tools, digital marketing platforms, and SAP S/4HANA is an added advantage.

How to Apply

To apply, email your updated CV to jobs@msvlgroup.com with the subject line "Category Lead - Marketing (FMCG)". Only shortlisted candidates will be contacted for further evaluation.