About the Role
The Training Academy Sales & Marketing Officer at Tradewinds Aviation Services is responsible for driving revenue growth by increasing the enrollment of external candidates into the Tradewinds Training Academy programs. The role focuses on proactive sales generation through direct outreach, strategic partnerships, and digital marketing initiatives targeting aviation stakeholders including airlines, air operators, airport personnel, cargo and logistics companies, and aviation security firms.
Key Responsibilities
Sales Generation & Business Development
- Actively identify, target, and convert new clients through direct sales, cold calling, and relationship building.
- Develop and maintain a robust pipeline of prospective students and corporate clients.
- Promote Academy training programs to airlines, ground handlers, cargo agents, aviation security companies, and related stakeholders.
- Conduct client visits, presentations, and follow-ups to secure training enrollments.
Client Relationship Management
- Build and sustain strong relationships with key industry stakeholders.
- Serve as the primary contact for external training inquiries and corporate accounts.
- Identify client training needs and propose suitable training solutions.
Marketing & Brand Promotion
- Develop and execute targeted marketing campaigns (digital and traditional).
- Manage and grow the Academy’s presence across social media platforms and digital channels.
- Support development of marketing materials, brochures, and promotional content.
- Monitor market trends and competitor activities to inform strategy.
Digital and Content Execution
- Create high-quality marketing visuals with Canva or similar marketing tools.
- Develop engaging social media content aligned with academy branding.
- Utilize AI tools to generate marketing copy, campaigns, and outreach messaging.
- Manage and optimize digital lead generation funnels.
Performance & Reporting
- Achieve monthly and quarterly enrollment targets for external candidates.
- Track and report weekly to the Head of Training on key sales metrics, including leads, conversions, and revenue.
- Maintain accurate client and sales records.
Qualifications & Experience
- Education: Degree or Diploma in Marketing, Business Administration, Sales, or a related field.
- Experience: Minimum of 2-4 years' experience in sales and marketing.
- Sector Experience: Experience in training institutions, aviation, logistics, or security sectors is preferred.
- Proven Track Record: Demonstrated experience in lead generation, client acquisition, and revenue growth.
- Digital Proficiency: Experience in digital marketing and social media campaign execution is highly desirable.
Knowledge & Skills
- Proven knowledge of sales techniques including cold calling and direct marketing.
- Understanding of B2B sales processes and client engagement.
- Familiarity with digital marketing tools and social media platforms.
- Strong presentation and proposal development skills.
- Basic understanding of the aviation training industry is an added advantage.
- Proficiency in CRM Systems (HubSpot, Salesforce, or similar) for lead tracking and pipeline management.
- Basic photography and content creation skills, including working knowledge of Nikon cameras or similar DSLR equipment for capturing high-quality visuals.
How to Apply
Interested and qualified candidates should apply online by visiting the application portal at Tradewinds Aviation Services - LinkedIn Application.
