Territory Trade Marketing - Home & Personal Care Category

Role Overview

CDL Human Resource is seeking a Territory Trade Marketing professional for the Home & Personal Care (HPC) category in Mombasa. This role is responsible for driving sell-out, market share growth, channel development, and retail execution across assigned territories.

Mandatory Criteria

• Experience in HPC categories such as Personal Care, Home Care, Hygiene, Beauty Care, Tissue, Detergents, Skin Care, Hair Care, or Oral Care.
• Candidates from Beverages, Edible Oils, or predominantly Food categories will not be considered.

Requirements & Qualifications

Education

• Bachelor's Degree in Marketing, Business Administration, Sales, Commerce, or a related field.
• A professional qualification in Sales & Marketing will be an added advantage.

Experience

• Minimum 4–6 years' experience in Trade Marketing, Channel Development, or Field Sales within the Home & Personal Care (HPC) industry.
• Proven experience managing distributors, trade activations, visibility programs, merchandising, and market execution initiatives.
• Strong understanding of route-to-market strategies, retail execution, and territory management.
• Demonstrated experience in driving sell-out, market share growth, and execution excellence.
• Mandatory industry background in Home & Personal Care categories (Personal Care, Home Care, Hygiene, Beauty Care, Tissue, Detergents, Skin Care, Hair Care, Oral Care, or related HPC products).

Competencies

• Strong commercial acumen and negotiation skills.
• Excellent analytical and reporting capabilities.
• Ability to work independently and drive execution across assigned territories.
• Strong stakeholder management and distributor relationship management skills.
• Proficiency in Excel, PowerPoint, and sales reporting tools.