Marketing and CommunicationsFull-TimeMid-level(3-5 yrs)
Job Description
Avenews provides fast and reliable financing solutions for Kenyan agribusinesses poised for growth, serving as a trusted partner to fuel expansion. We are looking for a Social Media Manager / Officer to lead our digital presence and community engagement.
Responsibilities
Social Media Creation, Management & Execution
Develop, manage, and grow Avenews’ social media channels, with a strong focus on launching and scaling TikTok.
Strengthen organic presence on Facebook, LinkedIn, Instagram, TikTok, and YouTube.
Create platform-specific content that fits each channel’s format, audience, and engagement style.
Plan and manage content calendars aligned with the brand strategy and field activity plans.
Identify trends, new formats, and early opportunities to increase visibility and engagement.
Content Creation (Video + Visual + Copy)
Produce short-form videos, interviews, behind-the-scenes content, educational clips, and storytelling pieces.
Capture and edit content during field trips, events, trainings, activations, and customer visits.
Maintain consistent brand tone, voice, and visual style in collaboration with the Branding Manager.
Optimize posts for reach, engagement, and relevance across platforms.
Digital Community Building
Lay the foundation for Avenews’ digital community across platforms.
Engage with followers by responding to comments, messages, and mentions.
Spark conversations that build trust, interest, and loyalty.
Identify opportunities to collaborate with micro-influencers or customer ambassadors.
Real-Time Engagement & Event Activation
Provide real-time social coverage during field events, workshops, activations, expos, and conferences.
Work closely with Field Officers and Customer-facing departments to capture live content and stories.
Turn real-world moments into digital content that reflects the brand and the communities we serve.
Performance Tracking & Reporting
Monitor social media performance, content engagement, and community growth.
Identify top-performing content and areas for improvement.
Provide regular insights and recommendations to the Branding Manager and the broader team.
Requirements
2–4 years of experience in social media management, content creation, or digital marketing.
Proven experience with short-form video creation (TikTok, Instagram Reels, or YouTube Shorts).
Strong video editing and mobile content capture skills.
Understanding of the Kenyan social media landscape and content trends.
Prior experience managing brand social accounts (fintech, agriculture, FMCG, or services preferred).
Strong writing skills with the ability to adapt tone per platform.
Willingness to travel for field-based content creation.
Creative, proactive, organized, and comfortable in a fast-paced environment.
Degree qualification (BA/BSc/HND).
How to Apply
Interested and qualified candidates should apply online through the Avenews portal at www.avenews-gt.com or via the application link: Apply Here.
