Marketing and CommunicationsFull-TimeMid-level(3-5 yrs)
Job Description
Role Overview
PathCare Kenya, established in 2002, is a private, Kenyan-owned professional laboratory providing high-quality diagnostic services. We are seeking a dynamic and strategic Marketing & PR Manager to lead brand positioning, media relations, and high-level event execution. The ideal candidate will have strong experience organizing corporate conferences, CEO roundtables, and press briefings. This role requires excellent communication skills, media network connections, and hands-on event management expertise.
Key Responsibilities
Marketing & Brand Management
Develop and execute integrated marketing strategies to enhance brand visibility.
Oversee content creation for digital platforms, newsletters, and corporate materials.
Manage social media strategy and digital campaigns.
Monitor market trends and competitor activities.
Public Relations & Media Management
Develop and implement PR strategies aligned with business objectives.
Build and maintain relationships with media houses, journalists, and industry influencers.
Draft press releases, media kits, opinion articles, and corporate communications.
Coordinate press conferences, media briefings, and interviews.
Manage crisis communication when necessary.
Events & Conference Management
Plan and execute corporate events, including CEO forums, executive roundtables, industry conferences, and product launches.
Develop event budgets and manage vendor negotiations.
Coordinate logistics including venues, speakers, sponsorships, branding, and guest management.
Oversee event marketing campaigns and delegate engagement strategies.
Ensure seamless execution from planning to post-event reporting.
CEO & Opinion Leader Engagement
Identify and secure speaking opportunities for executives and industry leaders.
Coordinate keynote speeches, panel discussions, and media appearances.
Develop executive communication materials (speech drafts, talking points, presentations).
Manage stakeholder and VIP guest relations.
Requirements
Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
Master’s degree is an added advantage.
5+ years’ experience in Marketing, PR, and Event Management.
Proven experience organizing high-level conferences and executive forums.
Strong media relations experience.
Experience working with C-suite executives is highly desirable.
Key Skills & Competencies
Excellent written and verbal communication skills.
Strong project management and organizational skills.
Media networking and relationship-building skills.
Budget management and vendor negotiation.
Strategic thinking and problem-solving.
Ability to work under pressure and meet tight deadlines.
Interested and qualified candidates are invited to apply through the portal at: https://www.myjobmag.co.ke/apply-now/1188421. This link redirects to the official application document for Path Care Kenya.
