Advertising, Arts and MediaFull-TimeJunior-level(1-2 yrs)
Job Description
About the Role
Our client is seeking a Social Media Manager to own strategy, execution, and performance across social channels. This role requires equal parts strategic planner, creative storyteller, and data-driven analyst. The Social Media Manager ensures the brand is visible, engaging, and growing its presence while driving measurable results aligned with business goals.
Responsibilities
Strategy & Planning
Develop and execute social media strategies aligned with overall marketing objectives.
Define KPIs (engagement, follower growth, conversions) for each channel.
Create and manage a content calendar across LinkedIn, Instagram, Twitter/X, TikTok, Facebook, and YouTube.
Content Creation & Publishing
Write, edit, and design posts tailored to each platform.
Collaborate with designers, writers, and video editors to produce multimedia content.
Ensure posts reflect brand tone, style, and compliance requirements.
Schedule and publish content using tools like Hootsuite, Sprout Social, Buffer, or HubSpot.
Community Management
Monitor comments, DMs, and mentions daily.
Respond to inquiries and escalate customer issues when necessary.
Foster community engagement by initiating conversations and amplifying user-generated content.
Campaign Execution
Launch paid and organic campaigns to promote content, events, and product launches.
Collaborate with paid media specialists to optimize ad performance.
Analytics & Reporting
Track performance metrics via native platform analytics, Google Analytics, or Sprout Social.
Provide weekly/monthly reports on engagement, reach, traffic, and conversions.
Recommend optimizations based on data trends and A/B testing results.
Collaboration
Work cross-functionally with marketing, PR, and customer support teams.
Provide social insights to influence content, campaigns, and product positioning.
Required Experience & Skills (Minimum)
2+ years professional experience in social media management.
Proficiency with scheduling/analytics tools (Hootsuite, Sprout Social, Buffer, HubSpot).
Strong writing, editing, and content creation skills.
Familiarity with basic design tools (Canva, Adobe Creative Suite).
Ideal Experience & Skills
Background managing brand accounts in SaaS, e-commerce, or professional services.
Experience with influencer partnerships and UGC campaigns.
Understanding of paid social advertising platforms.
Crisis management experience for brand reputation.
Key Metrics for Success (KPIs)
Engagement rate growth (likes, shares, comments).
Follower/subscriber growth across platforms.
Conversion metrics (traffic to site, lead generation from social).
Response time and community satisfaction.
Campaign ROI from paid/organic initiatives.
A Typical Day
Start by checking notifications, responding to urgent comments, and reviewing mentions.
Create and schedule posts based on the content calendar.
Monitor engagement throughout the day, responding to community interactions.
Collaborate with creative teams on new campaigns and assets.
Analyze previous posts’ performance and adjust strategies to improve reach and engagement.
End the day updating dashboards and preparing next day’s posts and engagement tasks.
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