Sales & Marketing Manager

Role Overview

The Sales & Marketing Manager is the commercial lead for the Kenyan market across both Trading and Manufacturing divisions. The role involves owning Kenya revenue performance, leading the local sales team, improving pipeline visibility through CRM, strengthening retention of key B2B accounts, and directing digital demand-generation strategy. This is a field-heavy, commercially intensive role.

Key Responsibilities

Sales Leadership & Revenue Growth

• Own monthly, quarterly, and annual sales targets for Kenya across both Trading and Manufacturing divisions.
• Lead, coach, and performance-manage the Kenya sales team across branches and territories.
• Drive a structured sales process: prospecting → qualification → site visit → proposal → negotiation → close → retention.
• Conduct regular branch visits, joint client calls, and weekly pipeline reviews.
• Develop growth plans for key sectors: dairy, food processing, hospitality, construction, pharmaceutical, and industrial fabrication.
• Identify and convert new business opportunities across both stock-driven trading sales and project-based fabrication sales.
• Improve forecasting accuracy and commercial visibility through disciplined CRM use.

Key Account Management & Retention

• Own strategic relationships with major accounts and high-potential industrial prospects.
• Segment accounts by value, growth potential, and churn risk, and manage accordingly.
• Build and maintain a top-account retention plan with clear call cadence and follow-up ownership.
• Reactivate dormant accounts through structured win-back campaigns.
• Track churn causes and propose corrective action.

Manufacturing & Technical Commercial Development

• Grow fabrication and project business, including tanks, custom stainless fabrication, and architectural work.
• Lead first-round technical-commercial discovery with clients before handover to engineering or production.
• Engage credibly on stainless steel grades, finishes, and application fit.
• Support the sales team in qualifying opportunities as stock sales, fabricated solutions, or hybrid offers.

Digital Marketing — Strategy & Performance Oversight

• Define digital marketing strategy across Meta Ads, WhatsApp Business, Google Ads, SEO, and LinkedIn.
• Set channel objectives by division and monthly KPIs: lead volume, cost per lead, conversion, and ROAS.
• Review campaign performance weekly and redirect spend based on results.
• Ensure all digital leads are routed quickly, tracked in CRM, and followed through to close.
• Line-manage the Digital Marketing team.

Sales Operations, CRM Discipline & Reporting

• Enforce weekly CRM updates, pipeline hygiene, and opportunity-stage consistency.
• Chair a weekly commercial review: pipeline, forecast, branch performance, and churn risk.
• Submit accurate weekly and monthly sales reports to the COO.
• Use CRM data to identify underperformance, pipeline gaps, and coaching needs.

Cross-Functional Leadership

• Work closely with Branch Managers, Operations, Procurement, Finance, and Manufacturing.
• Escalate issues affecting conversion, fulfilment, margin, and customer satisfaction.
• Coordinate with finance on customer credit issues and collections risk.

Qualifications and Experience

• Bachelor’s degree in Business, Marketing, Engineering, Commerce, or a related field.
• 5–10+ years of B2B sales experience in manufacturing, industrial distribution, steel, engineering products, or related sectors.
• At least 3 years in a leadership role managing salespeople, branches, or key commercial accounts in Kenya.
• Proven ability to manage both new business acquisition and account retention.
• Working knowledge of CRM-based pipeline management.
• Experience selling stainless steel, metal products, or fabrication services is a strong advantage.
• Existing relationships within Kenya’s industrial, construction, hospitality, dairy, or food-processing sectors is a strong advantage.

Technical Skills & Core Competencies

• Sufficient technical credibility to discuss stainless steel grades, finishes, and fabrication applications.
• Strong commercial judgment: pricing discipline, deal qualification, and forecast ownership.
• Strategic understanding of digital lead generation.
• Proficiency in Microsoft Office and CRM systems.
• Strong leadership and people management skills.
• Excellent communication and stakeholder management abilities.
• Strategic thinking and problem-solving skills.
• Results-oriented with a strong sense of accountability.
• Field-oriented and comfortable with substantial travel (40–60% in the field).
• Valid driving license and willingness to travel regularly across Kenya.
• Strong English communication skills; Kiswahili is a practical advantage.

How to Apply

Interested and qualified candidates should apply by visiting Q-Sourcing Servtec Group on jobs.qsourcing.com.