Sales Executive - Cereals (Wholesale & Distribution)

Our client is seeking a highly driven, results-oriented, and experienced Sales Executive with strong FMCG field sales exposure, specifically within the cereals or food distribution sector. The Sales Executive will be responsible for driving wholesale cereals sales, expanding distribution networks, managing key accounts, and consistently achieving monthly targets. The ideal candidate must have strong experience in Kenya’s food distribution ecosystem and demonstrated success in territory growth.

Key Responsibilities

• Develop and execute territory sales strategies to achieve and exceed monthly sales targets.
• Grow and manage relationships with food distributors, supermarket procurement teams, and Hotel, Restaurant & Catering (HoReCa) buyers.
• Identify and onboard new distribution partners and retail accounts.
• Manage and grow an active sales pipeline independently.
• Conduct regular field visits to distributors, supermarkets, and HoReCa clients.
• Monitor market trends, competitor activities, and pricing movements.
• Prepare sales reports and performance tracking using Excel and CRM tools.
• Ensure timely collection of payments and account reconciliation.
• Provide data-driven sales insights to management.

Mandatory Qualifications

• Bachelor’s Degree in Business Administration, Marketing, Sales & Distribution, Agribusiness, or Food Science; OR a Diploma / Professional Certification in Sales or Supply Chain.
• 2–4 years of hands-on field sales experience in FMCG / Food products.
• Direct selling exposure to food distributors, supermarket procurement teams, or HoReCa buyers.
• Strong understanding of Kenya’s food market and cereals distribution networks.
• Demonstrated evidence of growing territory sales and independently managing a sales pipeline.
• Proven track record of meeting or exceeding monthly sales targets.
• Computer literacy is mandatory, specifically Excel proficiency.
• Proficiency in MS Excel, CRM systems, and mobile sales reporting tools.

How to Apply

Interested and qualified candidates are invited to apply by visiting the Nexus Staffing Solutions portal. Please ensure your CV and cover letter are prepared and highlight your relevant experience in FMCG sales and distribution. Go to Nexus Staffing Solutions on nexusstaffingsolutions.co.ke to submit your application.