RGM Analytics & Demand Manager

Principal Accountabilities

Demand Planning & Forecasting

• Develop, own, and continuously improve integrated demand forecasts (short-term 1–6 months, long-term 7–30 months) rolling at SKU/channel/customer level for Personal Care, Homecare, and Baby Care categories.
• Lead monthly Forecast Consensus IBP meetings, collaborating with Supply Chain, Sales, Marketing, and Finance to align forecasts with business plans, promotional calendars, and new product launches.
• Analyze historical sales, POS data, syndicated data (Nielsen, Kantar, etc.), shopper insights, and external factors (weather, economic trends, competitor activity) to enhance forecast accuracy (target: >65% at SKU level).
• Identify and mitigate demand risks, including stockouts, overstocks, and obsolescence, especially for seasonal or promotional SKUs.

Revenue Growth Management (RGM)

• Design RGM systems and processes and execute strategies across the five core levers: Pricing, Promotions (ROI optimization), Assortment/Product Mix, Pack-Price Architecture, and Trade Terms/Distribution.
• Conduct regular price elasticity, promotion effectiveness, and margin leakage analyses to recommend actions that maximize net revenue and gross margin.
• Optimize trade spend efficiency—ensure promotional investments deliver positive ROI while supporting category growth and brand health across various channels.
• Support portfolio rationalization and innovation pricing for new product launches.
• Partner with Sales Channel Leads, Category & Brand Management, and Trade Marketing Teams to embed RGM thinking into annual business planning.

Analytics, Insights & Reporting

• Build and maintain dashboards (Power BI/Tableau) tracking key RGM & demand KPIs: forecast accuracy, revenue growth, gross-to-net realization, promotion ROI, price/mix impact, and category profitability.
• Leverage consumer/shopper insights and advanced analytics (including AI/ML where available) to identify growth opportunities and risks.
• Provide clear recommendations and "what-if" scenarios to senior leadership and cross-functional teams.

Cross-Functional Collaboration & Implementation

• Act as a business partner to Sales, Marketing, Finance, and Supply Chain teams.
• Build business tools that influence decisions on pricing, promotions, and assortment.
• Provide commercial insights to support customer negotiations on trade terms and promotional calendars with key retailers.
• Drive capability building—train commercial teams on RGM principles and tools.

Requirements

Education & Qualifications

• Minimum B plain KCSE.
• Bachelor’s degree in Computer Science, Information Management, Statistics, Business, Economics, or any other related discipline.

Work Experience

• 4–6+ years in FMCG/CPG, with at least 2–3 years in Demand Planning/Forecasting combined with Revenue Management or Commercial Analytics.
• Direct experience in Hygiene, Baby, and Beauty categories is highly preferred.
• Proven track record of delivering profitable growth through RGM levers in a multi-category environment.
• Strong exposure to East African or emerging markets is an advantage.

Skills & Competencies

• Deep expertise in demand forecasting tools and methodologies (statistical + judgmental).
• Solid foundation in statistics and advanced analytical skills.
• Practical experience with visualization tools (Excel, Power BI, Tableau) and data analysis languages (SQL, Python, and R).
• Familiarity with SAP ERP (BWP, APO & ECP), RGM software, or AI-driven tools is an advantage.
• Strong commercial acumen and stakeholder management skills.
• Soft skills: Leadership, problem-solving, results-driven, adaptability, and excellent interpersonal skills.

How to Apply

Interested and qualified candidates should apply online via the PZ Cussons Workday portal at pzcussons.wd3.myworkdayjobs.com.