Marketing and CommunicationsFull-TimeSenior-level(6+ yrs)
Job Description
The Regional Head of Marketing will lead the development and execution of a unified regional marketing strategy across Rwanda, Uganda, and Kenya. The primary objective is to ensure brand consistency, partner alignment, and commercial impact, while enabling local markets to retain agility. This senior role involves managing relationships with multinational principals and overseeing marketing performance across the East African region.
Key Responsibilities
Define the regional brand portfolio strategy and ensure alignment with group objectives.
Build the annual regional marketing plan, consolidating country inputs and principal requirements.
Lead engagements with brand owners/principals and act as their primary regional marketing interface.
Approve country marketing calendars, A&P budgets, and visibility plans.
Ensure creation and adoption of regional brand toolkits (POS, packaging standards, campaigns).
Monitor marketing ROI, brand performance KPIs, and execution quality in each market.
Facilitate cross-country knowledge sharing and capability building.
Support vendor sourcing decisions through brand fit evaluations and category insights.
Requirements and Qualifications
BA/BSc/HND degree in a relevant field.
8–12 years of experience in FMCG marketing.
At least 3 years in a senior or regional leadership role.
Strong understanding of trade marketing, brand management, and route-to-market dynamics.
Proven experience working with multinational principals.
Excellent leadership, stakeholder management, and cross-cultural communication skills.
Based in Nairobi with the ability to travel frequently across East Africa.
How to Apply
Indicate the position applying for as the SUBJECT EMAIL. Please apply using cvs@execafrica.com by 15th May, 2026. Only shortlisted candidates will be contacted for an interview.
How to Apply
Interested candidates should send their applications to cvs@execafrica.com by 15th May, 2026.
Application Instructions:
Indicate the position title (Regional Head of Marketing) in the SUBJECT EMAIL.
Shortlisted candidates will be contacted for interviews.
