The Medical Representative is a leading driver of customer interactions and sales performance. As the face of Novartis' customer experience approach, this role builds deep relationships that deliver value for customers and patients to drive sales growth in a compliant and ethical manner.
Major Accountabilities
Drive Competitive Sales Growth: Identify and prioritize high-potential customers (HCPs and stakeholders) through data analysis who influence prescription decisions. Drive sales performance through the skillful orchestration of positive customer experiences.
Engage and Build Relationships: Engage in value-based conversations (in-person and virtually) to understand critical customer challenges, decision-drivers, pain points, and opportunities. Personalize and orchestrate customer engagement journeys for target HCPs. Establish effective working relationships with opinion leaders and top medical influencers at the territory level.
Develop Deep Customer Insights: Gather insights on the customer’s business to uncover what is important to them. Follow up on customer feedback and translate responses into actions. Share customer insights with relevant internal stakeholders on an ongoing basis to support the development of content, campaigns, and interaction plans.
Deliver Value to Customers and Patients: Collaborate compliantly with cross-functional teams to design and implement solutions that address unmet customer and patient needs. Act as a trusted partner to help customers run their business ethically.
Ethics and Compliance: Live by Novartis Code of Ethics, Values, and Behaviors. Promptly report technical complaints, adverse events, or special case scenarios related to Novartis products within 24 hours of receipt.
Sample Distribution: Manage distribution of marketing samples where applicable.
Key Performance Indicators
Assigned targets.
Contact rate and coverage (daily contact rate vs. benchmark).
Meetings spend vs. budget.
Therapy/product knowledge including tertiary evaluations of progress.
Delivery of customer-centric activities in agreement with District Manager.
Accurate and timely territory administration reporting.
Requirements & Qualifications
Education: Bachelor’s degree in Pharmacy, Life Science, or a degree in any relevant discipline.
Work Experience: Minimum 5 years' experience in pharmaceutical/medical sales or an allied industry.
Industry Knowledge: Knowledge of the Pharma industry and its changing environment.
Therapeutic Area: Prior experience within the cardiovascular therapeutic area is beneficial.
Competencies: Professional accomplishments that reflect achievement orientation, self-motivation, initiative, independence, and strong customer service orientation.
