Advertising, Arts and MediaFull-TimeMid-level(3-5 yrs)
Job Description
Denri Africa is looking for a results-driven and performance-focused Media Buyer to join their team. The primary goal of this role is to plan, execute, and optimize paid media campaigns across various platforms to meet revenue targets and ensure efficient budget allocation.
Key Responsibilities
Plan, execute, and optimize paid media campaigns across platforms such as Meta, Google, and TikTok.
Manage daily ad spend and ensure efficient budget allocation to meet revenue targets.
Continuously analyze campaign performance and optimize for ROAS, CPA, and conversions.
Conduct A/B testing on creatives, audiences, and copy to improve performance.
Collaborate closely with the creative and marketing teams to develop high-performing ad content.
Track and report on campaign performance with clear insights and actionable recommendations.
Stay updated on platform changes, trends, and new advertising opportunities.
Qualifications and Requirements
2-4+ years of hands-on experience in paid media buying (agency or in-house).
Proven track record of managing and scaling profitable campaigns.
Strong understanding of Meta Ads Manager and Google Ads (TikTok Ads is a plus).
Experience managing monthly ad budgets.
Solid analytical skills with the ability to interpret data and make decisions quickly.
Familiarity with tracking tools such as Pixel setup, GA4, and conversion tracking.
Strong attention to detail and ability to manage multiple campaigns simultaneously.
Bachelor's degree (BA/BSc/HND) in a relevant field.
Preferred Skills
Experience in e-commerce or retail brands (especially fast-moving products).
Ability to brief and guide creatives based on performance data.
Understanding of the customer journey, funnels, and conversion optimization.
Basic knowledge of copywriting for ads.
Experience with reporting tools and dashboards.
Personal Attributes
Results-driven and performance-focused.
Proactive and takes ownership of campaigns.
Strong communication and collaboration skills.
Comfortable working in a fast-paced environment.
How to Apply
All submissions must be sent via email to recruitment@denriafrica.co.ke no later than Sunday, 3rd May 2026.
How to Apply
Interested and qualified candidates should send their applications to the email address provided below. All submissions must come through our email recruitment@denriafrica.co.ke by the deadline of Sunday, 3rd May 2026.
