Media Buyer

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across platforms including Meta, Google, and TikTok.
• Manage daily ad spend and ensure efficient budget allocation to meet revenue targets.
• Continuously analyze campaign performance and optimize for ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and conversions.
• Conduct A/B testing on creatives, audiences, and copy to improve performance.
• Collaborate closely with the creative and marketing teams to develop high-performing ad content.
• Track and report on campaign performance with clear insights and actionable recommendations.
• Stay updated on platform changes, trends, and new advertising opportunities.

Qualifications and Experience

• 2-4+ years of hands-on experience in paid media buying (agency or in-house).
• BA/BSc/HND degree in a relevant field.
• Proven track record of managing and scaling profitable campaigns.
• Strong understanding of Meta Ads Manager and Google Ads (TikTok Ads experience is a plus).
• Experience managing monthly ad budgets.
• Solid analytical skills with the ability to interpret data and make decisions quickly.
• Familiarity with tracking tools (Pixel setup, GA4, conversion tracking).
• Strong attention to detail and ability to manage multiple campaigns simultaneously.

Preferred Skills

• Experience in e-commerce or retail brands (especially fast-moving products).
• Ability to brief and guide creatives based on performance data.
• Understanding of customer journey, funnels, and conversion optimization.
• Basic knowledge of copywriting for ads.
• Experience with reporting tools and dashboards.

Personal Attributes

• Results-driven and performance-focused.
• Proactive and takes ownership of campaigns.
• Strong communication and collaboration skills.
• Comfortable working in a fast-paced environment.

How to Apply

All submissions must come through our email: recruitment@denriafrica.co.ke before the deadline on Sunday, 3rd May 2026.