Marketing Manager

Key Responsibilities

• Develop, implement, and review marketing strategies, plans, policies, and procedures to support the achievement of the Society’s goals and objectives.
• Set marketing targets, coordinate departmental activities, and monitor performance to ensure achievement of targets.
• Grow membership, increase awareness and visibility, and enhance the SACCO’s market share.
• Advise management on the performance of different products, services, and market segments.
• Design, develop, and review products and services that meet the needs of various market segments.
• Carry out market intelligence, customer surveys, and feasibility studies for business expansion and new opportunities.
• Manage, maintain, and grow the Society’s social media platforms and other communication channels.
• Coordinate branding, public relations, advertising, marketing campaigns, and promotional activities.
• Organize and manage Society events including AGMs, SGMs, member education, trainings, and Corporate Social Responsibility activities.
• Represent the SACCO in external functions and stakeholder engagements.
• Manage the marketing budget and ensure prudent use of resources.
• Develop and implement growth strategies, business development initiatives, and income-generating opportunities.
• Identify, map, and pursue business opportunities aligned to the SACCO’s strategic objectives.
• Build, manage, and retain relationships with existing and prospective members, partners, and stakeholders.
• Prepare business proposals and negotiate partnerships on behalf of the SACCO.
• Increase the client and member base through targeted business development activities.
• Maintain in-depth knowledge of the SACCO’s products, services, value proposition, and industry trends.
• Prepare reports on successes, challenges, emerging opportunities, and areas requiring improvement.
• Perform any other duties as may be assigned.

Qualifications and Experience

• Bachelor’s degree in Marketing, Sales and Marketing, Business Administration, Commerce, or a business-related field from a recognized institution.
• At least two (2) years’ relevant marketing and business development experience, preferably in the financial sector.
• Experience in a DT SACCO, commercial bank, microfinance bank, or other regulated financial institution will be an added advantage.

Competencies and Key Attributes

• Excellent communication, interpersonal, negotiation, and relationship management skills.
• Strong analytical, planning, organizational, and reporting skills.
• High degree of creativity, commercial awareness, and customer focus.
• Ability to handle multiple and conflicting priorities and work under strict deadlines.
• Strong critical thinking, problem-solving, leadership, and team management skills.
• Demonstrated ability to develop and implement marketing and business growth strategies.
• Integrity, professionalism, and commitment to excellent service delivery.