Norda Industries is a fast-growing company in Kenya behind the "Bitez" range of brands. We are seeking a Marketing Manager to lead and drive brand growth, marketing strategies, and commercial execution across general trade, modern trade, and emerging channels.
Key Responsibilities
- Develop and execute annual marketing and brand plans linked to clear revenue, margin, and brand objectives.
- Strengthen the positioning, identity, and growth strategy of Norda’s portfolio across general trade, modern trade, and emerging channels.
- Use sales records, market assessments, and consumer evidence to recommend pack-price architecture, pricing, and promotional choices.
- Lead product and brand launches from approved concept through go-to-market and post-launch review.
- Build a practical consumer and market-insight rhythm using sales data, store visits, consumer conversations, research, social listening, and competitor tracking.
- Plan integrated campaigns across in-store activation, sampling, partnerships, PR, digital, social, influencers, and selected media.
- Own the marketing budget, agency commitments, and performance reporting; redirect spending when activity is not working.
- Set clear standards for briefs, artwork, packaging, campaigns, calendars, approvals, and launch governance.
- Lead and develop junior marketing staff and external partners, creating stronger accountability and execution discipline.
- Represent Norda at relevant consumer, trade, partner, and industry forums.
Qualifications and Experience
- A Bachelor’s degree in Marketing, Business, Commerce, Communications, or a related field.
- At least 6 years of progressive marketing experience, including real ownership of brands, trade marketing, budgets, and launches.
- FMCG experience in Kenya or East Africa, with a strong understanding of local consumers and routes to market.
- Demonstrated ability to translate consumer and market insights into successful brand strategies and measurable commercial outcomes.
- Strong commercial and numerical judgement, including budgets, margins, pricing logic, campaign measurement, and business cases.
- Experience leading agencies, suppliers, and junior team members while raising standards and accountability.
- Excellent written and verbal communication skills; English, Kiswahili, and strong Kenyan cultural fluency are valuable.
- Comfort with spreadsheets, presentations, digital analytics, research tools, and responsible use of AI to improve marketing productivity.
What Success Looks Like
- Priority brands grow profitably and have clear, differentiated plans.
- Launches are genuinely ready, arrive on time, and achieve agreed trial, distribution, repeat, and financial outcomes.
- Marketing investment has defined objectives and measurable returns.
- Consumer and market insight changes decisions rather than merely producing reports.
- The marketing team and agencies deliver higher-quality work with less chasing and fewer avoidable delays.
You Will Thrive Here If You Are
- Commercial: You connect marketing activity to revenue, margin, and long-term brand value.
- Growth-Oriented: You make choices and move work forward without waiting to be chased.
- Consumer-Led: You stay close to what people actually want, buy, and experience.
- Creatively Discerning: You recognize distinctive ideas and protect execution quality.
- Analytically Disciplined: You test assumptions and use evidence without hiding behind data.
- Collaborative but Accountable: You align people, challenge constructively, and close loops.
How to Apply
Interested and qualified candidates should send their CVs to jobs@norda.biz by 15th August 2026, quoting "Marketing Manager - Norda" as the email subject.
