Marketing and CommunicationsFull-TimeJunior-level(1-2 yrs)
Job Description
The Marketing & Digital Coordinator at Peoplelink Consultants Ltd will be responsible for developing and implementing multi-channel marketing campaigns to drive product growth and brand awareness. This multifaceted role involves coordinating with internal teams and vendors to produce promotional materials, managing digital platforms (including the company website), and executing paid advertising campaigns across various channels such as Google Ads and LinkedIn. Additionally, the coordinator will lead the planning and execution of trade shows and exhibitions, conduct SEO optimization, and support sales efforts through lead generation, counter sales, and client retention strategies.
Responsibilities
Develop and implement multi-channel marketing campaigns to drive product growth and brand awareness.
Coordinate with internal teams and vendors to produce promotional materials and marketing collateral.
Lead the planning and execution of trade shows and exhibitions, including logistics and stall management.
Manage company websites and digital platforms to ensure accurate product listings and pricing.
Execute paid digital campaigns across Google Ads, LinkedIn, and other social media platforms.
Conduct keyword research and SEO optimization to improve organic website visibility.
Create and publish digital content, including blogs, case studies, and promotional visuals.
Monitor campaign analytics and prepare performance reports for management review.
Facilitate lead generation and coordinate customer inquiries with the sales team.
Manage counter sales and maintain regular follow-ups with key clients to ensure retention.
Requirements
Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
Proven experience in digital marketing, campaign coordination, or a similar marketing role.
Proficiency in managing CMS platforms, SEO tools, and digital advertising suites like Google Ads and LinkedIn.
Strong copywriting and editing skills for blogs, social media, and product descriptions.
Ability to interpret data from analytics tools to track ROI and campaign performance.
Experience in organizing logistics for trade shows, exhibitions, or corporate events.
Comfortable with client-facing interactions, counter sales, and proactive lead follow-up.
Mastery of Microsoft Office Suite and familiarity with design software like Canva or Adobe Creative Cloud.
Exceptional verbal and written communication skills for professional correspondence and vendor management.
Strong organizational skills to manage multiple projects and meet management reporting deadlines.
How to Apply
Interested candidates should send their CVs to jobs@peoplelink.co.ke with the job title (Marketing & Digital Coordinator) as the subject line.
How to Apply
Interested candidates should send their CVs to jobs@peoplelink.co.ke with the job title (Marketing & Digital Coordinator) as the subject line.
