The Communications and Public Relations Officer will provide strategic leadership in planning, developing, and executing integrated communication and public relations initiatives that enhance the visibility, credibility, and reputation of the organization. The role is responsible for shaping public discourse, managing stakeholder relationships, supporting advocacy efforts, and leading crisis communication in a complex and highly scrutinized industry. The officer will play a critical role in promoting responsible pesticide use, addressing misinformation, and strengthening trust across internal and external audiences.
Key Responsibilities
Communication Strategy & Leadership
- Develop and implement comprehensive communication and public relations strategies aligned with organizational and industry priorities.
- Provide strategic advisory support to leadership on communication, reputation, and stakeholder engagement matters.
- Lead the planning and execution of high-impact communication campaigns.
Content Development & Thought Leadership
- Support the development of high-quality communication materials including press releases, policy briefs, reports, speeches, and digital content.
- Drive data-driven storytelling and thought leadership to position the organization as a credible industry voice.
- Ensure consistency in brand messaging, tone, and positioning across all platforms.
Media Relations & Public Engagement
- Build and maintain strong relationships with media houses and journalists.
- Coordinate media engagement on behalf of the organization.
- Proactively manage media narratives, including addressing misinformation and sensitive industry issues.
- Organize press briefings, media events, and interviews.
Crisis Communication & Reputation Management
- Develop and implement crisis communication frameworks and protocols.
- Provide strategic communication guidance during crises affecting the organization or industry.
- Manage responses to negative publicity, misinformation, and emerging risks.
- Safeguard and strengthen the organization’s reputation.
Stakeholder Engagement & Advocacy
- Build and sustain relationships with key stakeholders including government agencies, regulators, industry partners, and development organizations.
- Support advocacy initiatives by developing clear, evidence-based messaging.
- Represent the organization in high-level meetings, forums, and conferences.
Digital & Social Media Strategy
- Lead digital communication strategies, including social media and online engagement.
- Oversee content planning, publishing, and performance tracking across platforms.
- Monitor digital conversations and ensure timely, accurate responses.
Internal Communication
- Design and implement internal communication strategies that enhance alignment, transparency, and engagement.
- Facilitate effective communication between management and staff.
- Ensure timely dissemination of organizational updates and industry insights.
Event & Outreach Management
- Lead the planning and execution of strategic events, forums, and outreach activities.
- Ensure events are aligned with communication and advocacy objectives.
- Oversee documentation, reporting, and visibility of events.
Corporate Social Investment (CSI) & Awareness
- Support and communicate the organization’s corporate social responsibility initiatives.
- Promote programs that enhance environmental sustainability and community engagement.
- Lead communication initiatives that promote responsible pesticide use and stewardship.
Budget & Resource Management
- Develop and manage the communications budget in line with strategic priorities.
- Ensure effective allocation and utilization of resources.
Requirements
Minimum Requirements
- Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or a related field.
- Membership in the Public Relations Society of Kenya (PRSK) is mandatory.
- Minimum of 5-7 years of progressive experience in communications, public relations, or corporate affairs.
- Demonstrated experience in developing and executing communication strategies, media relations, and crisis management.
Preferred Experience
- Experience in the agriculture, regulatory, media, public policy, or development sector.
- Experience engaging with government institutions, industry bodies, and development partners.
- Proven ability to manage communication in complex, high-stakes or sensitive environments.
Functional & Technical Skills
- Strong understanding of multimedia content development and data-driven storytelling.
- Proficiency in Microsoft Office Suite.
- Basic graphic design skills (Canva; Adobe Creative Suite is an added advantage).
- Knowledge of SEO and Google Analytics.
- Photography and visual storytelling skills.
How to Apply
Interested and qualified candidates should apply online through the Bridge Talent Management portal: Apply Here. Ensure you meet the mandatory PRSK membership requirement before applying.
