The Life Area Marketing Manager at Kenindia Assurance Company Limited is a leadership role based in the Nakuru Branch. The primary objective is to drive individual life business growth (both top-line and bottom-line) while ensuring exceptional customer service for policyholders and claimants. Key functions include leading sales teams, managing branch administration, gathering market intelligence, and ensuring regulatory compliance within the Western Region.
Key Responsibilities
Sales & Profitability Management: Lead and manage sales teams to maximize profitability and shareholder value through sustainable business growth.
Office Administration: Oversee branch office administration and ensure full compliance with both County and National Government regulations.
Market Intelligence: Monitor market trends and competitor activities to improve service delivery and product offerings.
Team Development: Coach, mentor, develop, and motivate the sales team and staff to achieve peak performance levels.
Brand Expansion: Plan and execute strategies for brand awareness and market penetration to grow market share in the Nakuru and Western regions.
Compliance & Reporting: Ensure adherence to all regulatory and statutory requirements; prepare and monitor budgetary allocations for the Life business in the branch.
Communication: Lead and manage all communication related to the Life business at the branch level.
Best Practices: Identify and implement benchmarked management best practices.
Intermediary Management: Recruit, train, develop, and retain intermediaries and alternative sales channels.
Change Management: Implement change initiatives aligned with business plans and corporate culture.
Requirements and Qualifications
Undergraduate degree in any business-related field.
Professional qualification from the Chartered Institute of Marketing (CIM).
Certificate of Proficiency (COP) in Insurance.
At least 5 years of relevant insurance experience.
Experience in Marketing of Life Business products within the specific region is a significant advantage.
How to Apply
Interested and qualified candidates should send their Curriculum Vitae (CV) and a cover letter to recruitment@kenindia.com. Please quote the job title 'Life Area Marketing Manager- Nakuru' in the subject line of the email. Applications must be received by 25th February 2026 at 5:00pm.
How to Apply
To apply, send your Curriculum vitae (CV) and cover letter to recruitment@kenindia.com and quote the job title 'Life Area Marketing Manager- Nakuru' on the subject of the e-mail by 25th February 2026 at 5:00pm.
