Influence Operations Executive

Job Summary

The Influence Operations Executive will focus on expanding the company’s influencer network, managing influencer collaborations, supporting creative content development, and tracking campaign performance. The role requires strong communication skills, creativity in digital content, and the ability to manage multiple influencer partnerships effectively.

Key Responsibilities

Expanding Influencer Resources

• Identify and contact high-quality local influencers to build and expand the brand’s influencer network.
• Discover potential influencers through social media platforms such as TikTok, Instagram, and Facebook, as well as offline channels.
• Evaluate influencer profiles to determine suitability based on audience reach, engagement, and content alignment.
• Communicate cooperation models, campaign requirements, and partnership terms with influencers.

Influencer Collaboration Management

• Develop collaboration plans with influencers and discuss video concepts, scripts, and campaign objectives.
• Monitor influencer content creation and publishing progress.
• Collect video links and evaluate performance based on views, engagement, and campaign requirements.
• Coordinate post-campaign processes including performance analysis, payment coordination, and long-term partnership planning.

Creative Planning Support

• Assist in developing simple and engaging short video scripts for influencers.
• Discuss creative directions and provide practical suggestions to improve content quality.
• Optimize content formats based on the characteristics of different social media platforms.

Data Recording and Performance Feedback

• Record collaboration data such as views, engagement rates, and campaign conversions.
• Prepare regular reports summarizing influencer recruitment progress and campaign results.
• Provide recommendations for improving influencer marketing strategies.

Brand Event Support

• Support the planning and execution of brand campaigns and marketing events.
• Identify suitable influencers to participate in promotional campaigns.
• Assist in coordinating influencer participation in offline events and content creation activities.

Requirements

• Minimum qualification of KCSE.
• Strong ability to identify and recruit potential influencers with good market awareness.
• Excellent communication and relationship-building skills.
• Creative thinking with the ability to contribute ideas for short video content.
• Strong attention to detail, particularly in data recording and collaboration tracking.
• Ability to learn quickly and grow within the influencer marketing field.
• Ability to manage multiple tasks and projects efficiently.

Bonus Qualifications

• Experience in social media management, influencer marketing, or short video production.
• Familiarity with the local influencer market and current social media trends.

How to Apply

Interested and qualified candidates should forward their CV to: jobs@ffsolutions.co.ke using the position as the subject of the email.