Role Overview
The Head of Sales will drive revenue growth, market expansion, and commercial strategy for the company’s solar and energy solutions business across Kenya. This role is responsible for leading high-performance sales operations, managing branch performance, building strategic partnerships, and positioning the company competitively within the evolving renewable energy market.
The ideal candidate should possess strong experience in the solar and energy industry, demonstrate the ability to scale startup operations, manage geographically distributed teams, and deliver sustainable business growth in a competitive and rapidly changing market.
Key Duties & Responsibilities
Strategic Sales Leadership
- Develop and execute national sales strategies aligned with company growth objectives.
- Drive revenue growth across residential, commercial, industrial, and institutional solar segments.
- Identify emerging market opportunities, customer trends, and competitive positioning strategies.
- Lead pricing, market penetration, and customer acquisition initiatives.
Business Development & Market Expansion
- Establish strategic partnerships with developers, EPC contractors, distributors, SACCOs, NGOs, and corporate clients.
- Expand branch network and market footprint across key regions.
- Lead tendering and large commercial proposal development.
- Build strong relationships with regulators, industry stakeholders, and strategic clients.
Branch & Team Management
- Oversee branch sales performance and operational alignment.
- Set sales KPIs, performance targets, and growth forecasts.
- Mentor, coach, and manage branch managers and sales teams.
- Ensure consistent customer experience and operational standards across branches.
Startup & Operational Growth
- Drive structured processes suitable for scaling startup operations.
- Support development of sales systems, CRM usage, reporting dashboards, and operational controls.
- Collaborate with finance and operations teams to optimize margins, collections, and stock movement.
Customer Experience & Retention
- Strengthen customer satisfaction and after-sales engagement.
- Ensure timely issue resolution and service excellence.
- Develop customer retention and account growth strategies.
Reporting & Analytics
- Prepare commercial performance reports and sales forecasts.
- Analyze sales trends, customer behavior, and branch productivity.
- Utilize data and AI-driven insights to improve commercial decision-making.
Qualifications and Experience
- Bachelor’s degree in Business, Sales & Marketing, Engineering, Renewable Energy, or related field.
- MBA or equivalent postgraduate qualification is preferred.
- Minimum of 5 years’ experience in sales leadership within the solar, renewable energy, or electrical solutions sector.
- Proven experience managing startup or high-growth business environments.
- Experience managing multiple branches or regional operations.
- Strong understanding of the Kenyan energy market and consumer behavior.
- Demonstrated ability to drive revenue growth and strategic partnerships.
