Marketing and CommunicationsFull-TimeSenior-level(6+ yrs)
Job Description
About the Role
Bliss Healthcare is seeking a dynamic and results-driven individual to lead their marketing function as the Head of Marketing (referenced as General Marketing Officer in the description). The role is responsible for driving brand growth, increasing market share, and enhancing customer engagement while aligning marketing strategies with organizational goals.
Key Responsibilities
Strategy & Positioning: Develop and execute brand positioning strategies to strengthen brand image and ensure consistent market perception.
Leadership: Lead and manage the marketing and communications team, providing mentorship and development.
Visibility: Strengthen brand positioning and visibility across all channels.
Customer Initiatives: Drive customer acquisition, retention, and satisfaction initiatives.
Analysis: Analyze market trends and customer insights to guide strategy.
Campaign Management: Oversee marketing campaigns, digital initiatives, and public relations.
Financial Management: Manage marketing budgets and ensure optimal ROI.
Performance: Establish and track performance metrics (KPIs).
Collaboration: Foster cross-functional collaboration to support business objectives.
Qualifications and Experience
Experience: 10 years’ marketing experience, with at least 5 years in a senior leadership role.
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree (MBA) is an added advantage.
Proven Track Record: Success in strategic marketing and brand management.
Skills: Strong leadership, communication, and analytical skills; experience in digital and data-driven marketing.
How to Apply
Interested candidates who meet the qualifications are encouraged to send their CV and cover letter to recruitment@blisshealthcare.co.ke by 30th April 2026.
How to Apply
Interested candidates who meet the qualifications are encouraged to send their CV and cover letter to recruitment@blisshealthcare.co.ke by 30th April 2026. Please include the job title in your application subject line.
