Marketing and CommunicationsFull-TimeEntry-level(0-1 yr)
Job Description
Incredo is a non-deposit taking microfinance institution registered as a private limited company incorporated in 2014 with its Head Office located in Thika Town. Since its inception, Incredo has grown to become one of the fastest-growing MFIs, addressing the gaps that exist in the provision of affordable and accessible financial solutions to its target market.
Role Description
As the Digital Marketing Officer, you will drive brand awareness, engage target audiences, create digital content, manage social media platforms, and execute digital advertising campaigns to generate quality leads.
Key Responsibilities
Manage and grow the organization’s presence across Facebook, Instagram, LinkedIn, TikTok, and other digital platforms.
Design high-quality marketing graphics, promotional materials, and brand assets.
Create engaging and compelling digital content for campaigns, social media, and other communication channels.
Plan, launch, monitor, and optimize paid digital advertising campaigns to generate quality leads.
Track campaign performance and prepare analytical reports to measure marketing effectiveness.
Update, maintain, and optimize website content to ensure accuracy and relevance.
Develop and execute innovative digital marketing campaigns aligned with business objectives.
Capture, edit, and produce high-quality photos and videos for marketing and promotional purposes.
Enhance the organization’s online visibility, brand awareness, and customer engagement.
Stay informed on emerging digital marketing trends, tools, and best practices to drive continuous improvement.
Convert qualified leads into paying clients, contributing directly to business growth and revenue generation.
Qualifications & Experience
A Bachelor’s Degree or Diploma in Marketing, Communications, Digital Marketing, or a related field.
Proven experience managing social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and similar channels.
Proficiency in Canva, Adobe Creative Suite, CapCut, or equivalent graphic design and content creation tools.
Practical knowledge of Meta Business Suite, Google Analytics, SEO principles, and digital marketing best practices.
Excellent written, verbal, and interpersonal communication skills.
Strong creativity, attention to detail, and the ability to manage multiple projects within deadlines.
A proactive attitude with excellent organizational and problem-solving skills.
