IPPF is a global service provider and a leading advocate of sexual and reproductive health and rights (SRHR) for all. We are a world-wide movement of national organisations working with and for communities and individuals. The purpose of this job is to contribute to IPPF’s global technical leadership in quality comprehensive service delivery (including HIV) by driving digital marketing initiatives focused on commercial sustainability. This role involves developing and executing digital roadmaps aligned with clinic revenue goals and patient acquisition targets across multiple regions.
Key Deliverables
Strategy & Market Insights
- Conduct local market, client, and competitor analysis to inform country-specific digital strategies.
- Build Member Association (MA)-level digital roadmaps aligned to clinic revenue goals, demand generation, and patient acquisition targets.
- Identify audience segments and value propositions; map the end-to-end digital patient journey per market.
Social Media Marketing & Advertising
- Develop service-led social media strategies and paid advertising plans (e.g., Meta, TikTok, YouTube, local platforms).
- Introduce and operationalize social media advertising, including campaign set-up, A/B testing, and optimization.
- Create reusable content templates and campaign toolkits to maximize engagement and reduce production effort.
Web Experience & SEO
- Improve website content and UX to enhance patient confidence and conversion (find a clinic, services, fees, FAQs etc).
- Implement SEO & AI best practices (on-page, technical, and local SEO) to increase organic visibility.
- Support WordPress updates, plugins, security basics, and content governance.
- Introduce and support online appointment booking and telehealth where relevant.
Digital Media & E-Commerce
- Explore, recommend, and pilot new digital channels (e.g., search, local listings, messaging/SMS/WhatsApp, display).
- Design a cohesive digital patient experience across all touchpoints for an optimal brand experience.
- Where relevant, support e-commerce for products (and expansion to marketplaces/affiliates).
Content Strategy & Creative
- Support the development of an integrated content strategy (social, web, search, email) that is evidence-based and culturally resonant.
- Guide creation of low-bandwidth, mobile-first assets (short video, explainers, carousels, infographics).
- Ensure accessibility and inclusive language across content; manage translations and localization.
Email, Messaging & CRM
- Establish email and CRM foundations (or strengthen existing), including list hygiene and consent management.
- Implement automated journeys (e.g., appointment reminders, post-visit care, re-engagement, feedback/NPS).
Capacity Building & Training
- Train and upskill MA teams across core digital disciplines; deliver live and on-demand training materials.
- Develop a community of practice for cross-MA learning, best-practice sharing, and case studies/playbooks.
Governance, Ethics & Data Protection
- Ensure compliance with local data protection and privacy laws, IPPF safeguarding, and marketing consent practices.
- Champion ethical, culturally relevant communications aligned with SRHR values and community norms.
Measurement, Reporting & Optimization
- Establish a unified KPI framework (e.g., reach, CTR, cost-per-lead, booking conversion, patient acquisition cost).
- Translate performance data into clear, practical recommendations for continuous improvement.
Essential Skills & Requirements
- Experience in a commercial setting (minimum 6-months) with demonstrated outputs linked to clear impact.
- Digital marketing expertise across owned/earned/paid channels; proven paid media execution and optimization.
- Website management & UX improvement; WordPress (or equivalent CMS) experience.
- Search Engine Optimization (on-page/technical/local) and familiarity with AI-aware content optimization.
- Analytics & insight: Google Analytics reporting; ability to translate data into actionable improvements.
- International experience working in digital and/or e-commerce settings across multiple regions.
- Capacity building: Experience training non-specialists; strong facilitation and coaching skills.
- Cross-cultural collaboration: Comfortable working in diverse, low-resource settings with local teams.
- Working style: Independent, solutions-oriented, adaptable; able to travel internationally (up to 20% travel).
- Fluent in written and verbal communication in English is essential.
How to Apply
Interested and qualified candidates should apply online through the IPPF recruitment portal. Follow the link provided in the application section to the official job portal.
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