Marketing and CommunicationsFull-TimeJunior-level(1-2 yrs)
Job Description
The Jitu is seeking a Digital Marketing Specialist responsible for developing, implementing, and managing comprehensive digital marketing campaigns, with a particular emphasis on leveraging the HubSpot platform. This role requires a blend of strategic thinking, hands-on execution in content creation (both written and visual), and analytical prowess to optimize campaign performance. The ideal candidate will be a self-starter who thrives in a fast-paced environment and is passionate about creating engaging digital content that resonates with our target audience.
Key Responsibilities
Campaign Management: Design, execute, and optimize inbound marketing campaigns across various digital channels using the HubSpot platform, including email marketing, landing pages, forms, and workflows.
Lead Generation: Develop and implement lead generation and nurturing strategies to drive website traffic, increase conversions, and cultivate customer relationships.
CRM Administration: Manage and maintain the HubSpot CRM, ensuring data accuracy, list segmentation, and effective utilization of marketing automation features.
Reporting & Analytics: Monitor, analyze, and report on the performance of all digital marketing campaigns, providing actionable insights and recommendations for continuous improvement.
Platform Expertise: Stay up-to-date with HubSpot features, best practices, and certifications to maximize platform utility.
Visual Design: Design visually appealing graphics for various marketing initiatives, such as social media posts, display ads, email headers, and website banners, ensuring brand consistency.
Asset Creation: Utilize graphic design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, or Canva) to produce professional-grade visual assets.
Collaboration: Partner with the marketing team to develop content strategies and ensure alignment with overall marketing goals and brand guidelines.
Multimedia: Basic video editing or motion graphics skills are a plus for creating multimedia content.
Requirements and Qualifications
A Bachelor's degree (BA/BSc/HND) in a relevant field.
Minimum 2 years of proven experience in a digital marketing role.
Significant hands-on experience with the HubSpot platform (CMS, Email, Automation, Analytics, CRM).
Proven experience in design and video editing for content creation.
Excellent written and verbal communication skills, with a portfolio showcasing strong content writing abilities.
Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva, with a portfolio demonstrating design capabilities.
Strong analytical skills: Ability to analyze data, interpret trends, and make data-driven decisions.
Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
Interested and qualified candidates should apply online through the application portal on workforcenow.adp.com via the link: Apply Here.
How to Apply
Interested and qualified candidates should apply online through the TheJitu.com application portal on WorkforceNow (ADP) by following this link: https://www.myjobmag.co.ke/apply-now/1177701
