Role Purpose
The Communications and Public Relations Officer will provide strategic leadership in planning, developing, and executing integrated communication and public relations initiatives that enhance the visibility, credibility, and reputation of the organization. The role is responsible for shaping public discourse, managing stakeholder relationships, supporting advocacy efforts, and leading crisis communication in a complex and highly scrutinized industry. The officer will play a critical role in promoting responsible pesticide use, addressing misinformation, and strengthening trust across internal and external audiences.
Key Responsibilities
Communication Strategy & Leadership
- Develop and implement comprehensive communication and public relations strategies aligned with organizational and industry priorities.
- Provide strategic advisory support to leadership on communication, reputation, and stakeholder engagement matters.
- Lead the planning and execution of high-impact communication campaigns.
Content Development & Thought Leadership
- Support the development of high-quality communication materials including press releases, policy briefs, reports, speeches, and digital content.
- Drive data-driven storytelling and thought leadership to position the organization as a credible industry voice.
- Ensure consistency in brand messaging, tone, and positioning across all platforms.
Media Relations & Public Engagement
- Build and maintain strong relationships with media houses and journalists.
- Coordinate media engagement on behalf of the organization.
- Proactively manage media narratives, including addressing misinformation and sensitive industry issues.
- Organize press briefings, media events, and interviews.
Crisis Communication & Reputation Management
- Develop and implement crisis communication frameworks and protocols.
- Provide strategic communication guidance during crises affecting the organization or industry.
- Manage responses to negative publicity, misinformation, and emerging risks.
- Safeguard and strengthen the organization’s reputation.
Stakeholder Engagement & Advocacy
- Build and sustain relationships with key stakeholders including government agencies, regulators, industry partners, and development organizations.
- Support advocacy initiatives by developing clear, evidence-based messaging.
- Represent the organization in high-level meetings, forums, and conferences.
Digital & Social Media Strategy
- Lead digital communication strategies, including social media and online engagement.
- Oversee content planning, publishing, and performance tracking across platforms.
- Monitor digital conversations and ensure timely, accurate responses.
Internal Communication & Corporate Culture
- Design and implement internal communication strategies that enhance alignment, transparency, and engagement.
- Facilitate effective communication between management and staff.
- Promote organizational values, mission, and vision through internal communication initiatives.
Event, Outreach & CSI
- Lead the planning and execution of strategic events, forums, and outreach activities.
- Support and communicate the organization’s corporate social responsibility initiatives.
- Promote programs that enhance environmental sustainability and community engagement.
- Lead initiatives that promote responsible pesticide use and stewardship.
Budget & Resource Management
- Develop and manage the communications budget in line with strategic priorities.
- Ensure effective allocation and utilization of resources.
Requirements
- Education: Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or a related field.
- Certification: Mandatory membership in the Public Relations Society of Kenya (PRSK).
- Experience: Minimum of 5-7 years of progressive experience in communications, public relations, or corporate affairs.
- Sector Knowledge: Experience in the agriculture, regulatory, media, public policy, or development sector is highly preferred.
- Skills: Demonstrated experience in developing and executing communication strategies, media relations, and crisis management.
How to Apply
Interested and qualified candidates should apply online through the Bridge Talent Management portal at bridgetalentgroup.zohorecruit.com.
