Centre Marketer - Rongai

Key Responsibilities

On-Ground & Community Marketing

• Plan and implement daily and weekly community marketing activities within the centre’s catchment area.
• Conduct door-to-door mobilization, market activations, and community sensitization talks.
• Build relationships with referral partners, community health promoters (CHPs), peer educators, youth champions, and local leaders.
• Identify and map high-potential areas (estates, markets, boda stages, colleges, workplaces) for sustained engagement.
• Mobilize clients for centre services and special service days/promotions.

Below-the-Line (BTL) Marketing Activities

• Distribute approved IEC materials (flyers, posters, brochures) in strategic locations.
• Support activations such as roadshows, tent activations, market storms, and community events.
• Identify opportunities for posters, noticeboards, and wall branding in the community (with proper approvals).
• Ensure correct and consistent use of MSK branding and messaging at all times.

Client Referral & Follow-Up

• Issue and track referral slips or codes to measure marketing impact and effective referrals.
• Follow up with potential clients who expressed interest but did not visit the centre.
• Support appointment booking during mobilization activities where possible.

Partnerships & Linkages

• Establish and maintain working relationships with pharmacies, chemists, salons, barbershops, women associations (Chamas), youth groups, and learning institutions.
• Identify and nurture referral champions within the community.

Data Collection & Reporting

• Maintain daily records of areas visited, activities conducted, number of people reached, and referrals generated.
• Submit weekly and monthly marketing reports to the Centre Manager and Marketing Team.
• Provide feedback on community perceptions, competitor activities, and emerging client needs.

Brand Representation & Compliance

• Act as a professional ambassador of Marie Stopes Kenya in the community.
• Ensure all communication is accurate, respectful, confidential, and non-judgmental.
• Adhere strictly to safeguarding, consent, and privacy guidelines.
• Avoid making medical claims beyond approved messaging.

Support to Centre Campaigns

• Support centre-led campaigns, service days, and promotional drives.
• Assist in mobilization for new service introductions or priority health campaigns.
• Work closely with service providers to understand key services to promote.

Working Conditions

• Majority of time spent in the field.
• Requires walking long distances and working outdoors.
• May involve weekend or evening community activities when needed.

Key Performance Indicators (KPIs)

• Number of on-ground activities conducted per week.
• Number of referrals generated and conversion rate to actual clients.
• Growth in client volume linked to marketing activities.
• Number of active community referral partners.
• Timely and accurate submission of reports.