Marketing and CommunicationsFull-TimeEntry-level(0-1 yr)
Job Description
Marie Stopes Kenya (MSK) is seeking a Centre Marketer for its Rongai location. The Centre Marketer is responsible for planning and implementing community marketing activities within the centre's catchment area. The primary objective of this role is to drive client footfall by mobilizing individuals for sexual and reproductive healthcare services, building sustainable local partnerships, and representing the Marie Stopes brand with professionalism and integrity.
Key Responsibilities
On-Ground & Community Marketing
Plan and implement daily and weekly community marketing activities within the centre’s catchment area.
Conduct door-to-door mobilization, market activations, and community sensitization talks.
Build relationships with referral partners, community health promoters (CHPs), peer educators, youth champions, and local leaders.
Identify and map high-potential areas (estates, markets, boda stages, colleges, workplaces) for sustained engagement.
Mobilize clients for centre services and special service days/promotions.
Below-the-Line (BTL) Marketing Activities
Distribute approved IEC materials (flyers, posters, brochures) in strategic locations.
Support activations such as roadshows, tent activations, market storms, and community events.
Identify opportunities for posters, noticeboards, and wall branding in the community (with proper approvals).
Ensure correct and consistent use of MSK branding and messaging at all times.
Client Referral & Follow-Up
Issue and track referral slips or codes to measure marketing impact and effective referrals.
Follow up with potential clients who expressed interest but did not visit the centre.
Support appointment booking during mobilization activities where possible.
Partnerships & Linkages
Establish and maintain working relationships with pharmacies, chemists, salons, barbershops, women associations (Chamas), youth groups, and learning institutions.
Identify and nurture referral champions within the community.
Data Collection & Reporting
Maintain daily records of areas visited, activities conducted, number of people reached, and referrals generated.
Submit weekly and monthly marketing reports to the Centre Manager and Marketing Team.
Provide feedback on community perceptions, competitor activities, and emerging client needs.
Brand Representation & Compliance
Act as a professional ambassador of Marie Stopes Kenya in the community.
Ensure all communication is accurate, respectful, confidential, and non-judgmental.
Adhere strictly to safeguarding, consent, and privacy guidelines.
Avoid making medical claims beyond approved messaging.
Support to Centre Campaigns
Support centre-led campaigns, service days, and promotional drives.
Assist in mobilization for new service introductions or priority health campaigns.
Work closely with service providers to understand key services to promote.
Working Conditions
Majority of time spent in the field.
Requires walking long distances and working outdoors.
May involve weekend or evening community activities when needed.
Key Performance Indicators (KPIs)
Number of on-ground activities conducted per week.
Number of referrals generated and conversion rate to actual clients.
Growth in client volume linked to marketing activities.
Number of active community referral partners.
Timely and accurate submission of reports.
How to Apply
Interested and qualified candidates should apply online through the Marie Stopes Kenya recruitment portal at hcm.mariestopes.or.ke. Alternatively, you can use the direct application link: Apply Now