Marie Stopes Kenya is seeking a Centre Marketer to be based in Nyeri. The primary purpose of this role is to drive client volume to the centre through on-ground community marketing and mobilization within the centre’s catchment area. This involves identifying potential client clusters, building local partnerships, and executing marketing activations.
Key Responsibilities
On-Ground & Community Marketing
- Plan and implement daily and weekly community marketing activities within the centre’s catchment area.
- Conduct door-to-door mobilization, market activations, and community sensitization talks.
- Build relationships with referral partners, community health promoters (CHPs), peer educators, youth champions, and local leaders.
- Identify and map high-potential areas (estates, markets, boda stages, colleges, workplaces) for sustained engagement.
- Mobilize clients for centre services and special service days/promotions.
Below-the-Line (BTL) Marketing Activities
- Distribute approved IEC materials (flyers, posters, brochures) in strategic locations.
- Support activations such as roadshows, tent activations, market storms, and community events.
- Identify opportunities for posters, noticeboards, and wall branding in the community (with proper approvals).
- Ensure correct and consistent use of MSK branding and messaging at all times.
Client Referral & Follow-Up
- Issue and track referral slips or codes to measure marketing impact and effective referrals.
- Follow up with potential clients who expressed interest but did not visit the centre.
- Support appointment booking during mobilization activities where possible.
Partnerships & Linkages
- Establish and maintain working relationships with pharmacies, chemists, salons, barbershops, women associations/Chama, youth groups, and learning institutions.
- Identify and nurture referral champions within the community.
Data Collection & Reporting
- Maintain daily records of areas visited, activities conducted, number of people reached, and referrals generated.
- Submit weekly and monthly marketing reports to the Centre Manager and Marketing Team.
- Provide feedback on community perceptions, competitor activities, and emerging client needs.
Brand Representation & Compliance
- Act as a professional ambassador of Marie Stopes Kenya in the community.
- Ensure all communication is accurate, respectful, confidential, and non-judgmental.
- Adhere strictly to safeguarding, consent, and privacy guidelines.
- Avoid making medical claims beyond approved messaging.
Support to Centre Campaigns
- Support centre-led campaigns, service days, and promotional drives.
- Assist in mobilization for new service introductions or priority health campaigns.
- Work closely with service providers to understand key services to promote.
Requirements
Qualifications & Experience
- Certificate or Diploma in Marketing, Community Development, Public Health, or related field.
- Experience in field marketing, community mobilization, or health promotion is an added advantage.
- Experience working in SRHR or community health programs is desirable.
Skills & Competencies
- Strong interpersonal and communication skills.
- Confidence engaging diverse community groups.
- Ability to work independently in the field.
- Basic data recording and reporting skills.
- Persuasive but ethical communication style.
- Good knowledge of the local area and community dynamics.
Working Conditions
- Majority of time spent in the field.
- Requires walking long distances and working outdoors.
- May involve weekend or evening community activities when needed.
How to Apply
Interested and qualified? Go to Marie Stopes on hcm.mariestopes.or.ke to apply.
