Centre Marketer - Meru

Key Responsibilities

On-Ground & Community Marketing

• Plan and implement daily and weekly community marketing activities within the centre’s catchment area.
• Conduct door-to-door mobilization, market activations, and community sensitization talks.
• Build relationships with referral partners, community health promoters (CHPs), peer educators, youth champions, and local leaders.
• Identify and map high-potential areas (estates, markets, boda stages, colleges, workplaces) for sustained engagement.
• Mobilize clients for centre services and special service days/promotions.

Below-the-Line (BTL) Marketing Activities

• Distribute approved IEC materials (flyers, posters, brochures) in strategic locations.
• Support activations such as roadshows, tent activations, market storms, and community events.
• Identify opportunities for posters, noticeboards, and wall branding in the community (with proper approvals).
• Ensure correct and consistent use of MSK branding and messaging at all times.

Client Referral & Follow-Up

• Issue and track referral slips or codes to measure marketing impact and effective referrals.
• Follow up with potential clients who expressed interest but did not visit the centre.
• Support appointment booking during mobilization activities where possible.

Partnerships & Linkages

• Establish and maintain working relationships with pharmacies, salons, barbershops, women associations (Chamas), youth groups, and learning institutions.
• Identify and nurture referral champions within the community.

Data Collection & Reporting

• Maintain daily records of areas visited, activities conducted, number of people reached, and referrals generated.
• Submit weekly and monthly marketing reports to the Centre Manager and Marketing Team.
• Provide feedback on community perceptions, competitor activities, and emerging client needs.

Brand Representation & Compliance

• Act as a professional ambassador of Marie Stopes Kenya in the community.
• Ensure all communication is accurate, respectful, confidential, and non-judgmental.
• Adhere strictly to safeguarding, consent, and privacy guidelines.
• Avoid making medical claims beyond approved messaging.

Support to Centre Campaigns

• Support centre-led campaigns, service days, and promotional drives.
• Assist in mobilization for new service introductions or priority health campaigns.
• Work closely with service providers to understand key services to promote.

Requirements

Qualifications & Experience

• Certificate or Diploma in Marketing, Community Development, Public Health, or a related field.
• Experience in field marketing, community mobilization, or health promotion is an added advantage.
• Experience working in Sexual and Reproductive Health and Rights (SRHR) or community health programs is desirable.

Skills & Competencies

• Strong interpersonal and communication skills.
• Confidence engaging diverse community groups.
• Ability to work independently in the field.
• Basic data recording and reporting skills.
• Persuasive but ethical communication style.
• Good knowledge of the local area and community dynamics.

Working Conditions

• Majority of time spent in the field.
• Requires walking long distances and working outdoors.
• May involve weekend or evening community activities when needed.

How to Apply

Interested and qualified candidates should apply online via the Marie Stopes recruitment portal at hcm.mariestopes.or.ke or through the application link provided below.