Marketing and CommunicationsFull-TimeEntry-level(0-1 yr)
Job Description
The Centre Marketer is a field-based role responsible for planning and implementing community marketing activities within the Kangemi centre’s catchment area to drive client volume. This position focuses on grassroots mobilization, relationship building with local partners, and promoting sexual and reproductive health services through various community-level activations.
Key Responsibilities
On-Ground & Community Marketing
Plan and implement daily and weekly community marketing activities within the centre’s catchment area.
Conduct door-to-door mobilization, market activations, and community sensitization talks.
Build relationships with referral partners, community health promoters (CHPs), peer educators, youth champions, and local leaders.
Identify and map high-potential areas (estates, markets, boda stages, colleges, workplaces) for sustained engagement.
Mobilize clients for centre services and special service days/promotions.
Below-the-Line (BTL) Marketing Activities
Distribute approved IEC materials (flyers, posters, brochures) in strategic locations.
Support activations such as roadshows, tent activations, market storms, and community events.
Identify opportunities for posters, noticeboards, and wall branding in the community.
Ensure correct and consistent use of MSK branding and messaging at all times.
Client Referral & Follow-Up
Issue and track referral slips or codes to measure marketing impact and effective referrals.
Follow up with potential clients who expressed interest but did not visit the centre.
Support appointment booking during mobilization activities where possible.
Partnerships & Linkages
Establish and maintain working relationships with pharmacies, salons, youth groups, women associations (Chamas), and learning institutions.
Identify and nurture referral champions within the community.
Data Collection & Reporting
Maintain daily records of areas visited, activities conducted, number of people reached, and referrals generated.
Submit weekly and monthly marketing reports to the Centre Manager and Marketing Team.
Provide feedback on community perceptions and competitor activities.
Brand Representation & Compliance
Act as a professional ambassador of Marie Stopes Kenya in the community.
Ensure all communication is accurate, respectful, confidential, and non-judgmental.
Adhere strictly to safeguarding, consent, and privacy guidelines.
Key Performance Indicators (KPIs)
Number of on-ground activities conducted per week.
Number of referrals generated and conversion rate of referrals to actual clients.
Growth in client volume linked to marketing activities.
Timely and accurate submission of reports.
Requirements
Certificate or Diploma in Marketing, Community Development, Public Health, or a related field.
Experience in field marketing, community mobilization, or health promotion is an added advantage.
Experience working in Sexual and Reproductive Health and Rights (SRHR) or community health programs is desirable.
Skills & Competencies
Strong interpersonal and communication skills.
Confidence engaging diverse community groups.
Ability to work independently in the field.
Basic data recording and reporting skills.
Good knowledge of the local area and community dynamics.
Working Conditions
Majority of time spent in the field requiring walking long distances and working outdoors.
May involve weekend or evening community activities when needed.
How to Apply
Interested and qualified candidates should apply online through the official Marie Stopes recruitment portal at hcm.mariestopes.or.ke.
How to Apply
Interested and qualified candidates should submit their application through the Marie Stopes Kenya recruitment portal: Marie Stopes on hcm.mariestopes.or.ke. Ensure your application is submitted before the deadline on May 14, 2026.
