The Area Sales Manager is responsible for driving sales growth and achieving regional revenue targets by leading a high-performing team of field Sales Representatives. The role provides hands-on leadership through recruitment, coaching, mentoring, planning, and execution of sales and marketing activities while expanding market presence and building strategic partnerships. The successful candidate will ensure the sales team is equipped, motivated, and accountable to consistently achieve targets while maintaining excellent customer relationships and effective sales processes.
Key Responsibilities
Sales Leadership
Recruit, train, coach, mentor, and lead a high-performing field sales team.
Set clear performance expectations and monitor achievement of individual and team sales targets.
Conduct regular field coaching and joint customer visits to improve sales effectiveness.
Foster a high-performance, customer-focused sales culture.
Sales Planning & Execution
Develop and implement monthly, quarterly, and annual regional sales plans.
Support the team in planning and executing daily, weekly, and monthly sales and marketing activities.
Drive achievement of regional sales, revenue, and profitability targets.
Monitor sales performance and implement corrective actions where necessary.
Business Development
Identify and develop new business opportunities within the assigned territory.
Build and maintain strategic relationships with farmer groups, cooperatives, financial institutions, agro-dealers, local leaders, and other key stakeholders.
Coordinate regional marketing campaigns, demonstrations, and farmer engagement activities to drive demand.
Pipeline & Performance Management
Ensure a healthy sales pipeline through effective lead generation, follow-up, and conversion.
Promote effective use of CRM and other sales management tools.
Monitor key sales metrics and provide timely performance feedback to the team.
Customer & Market Management
Maintain strong customer relationships and ensure high levels of customer satisfaction.
Gather market intelligence on customer needs, competitor activities, and market trends, and recommend appropriate actions.
Reporting & Compliance
Prepare accurate weekly and monthly sales reports, forecasts, and market intelligence reports.
Ensure compliance with company policies, operational procedures, and Environmental, Health & Safety (EH&S) requirements.
Key Performance Indicators (KPIs)
Achievement of monthly and annual sales and revenue targets.
Team productivity and target attainment.
Lead generation, pipeline health, and conversion rates.
Customer satisfaction and retention.
Sales team capability development.
Timely submission of accurate reports.
Qualifications & Requirements
Bachelor's Degree in Sales & Marketing, Business Administration, Agriculture, Agribusiness, Environmental Studies, Commerce, or a related field.
Minimum of five (5) years' experience in B2C sales within agriculture, agribusiness, renewable energy, FMCG, financial services, dairy, rural distribution, or asset financing.
At least three (3) years' experience leading a field sales team.
Proven success managing direct teams of at least 3-6 or up to 10 sales representatives.
Must have held a Sales Manager / Territory Manager / Area Sales Manager role for at least 2 years.
Experience in prior sales leadership role such as Field Sales Supervisor, Team Leader, Territory Supervisor, or Area Sales Supervisor.
Strong field sales background and experience with direct sales/B2C.
Experience working in rural markets.
Good command of English and Kiswahili.
How to Apply
Interested candidates should send their CV with the subject line to recruitment@homebiogas.com.
How to Apply
Interested candidates should send their CV with the subject line to recruitment@homebiogas.com.
