The Area Sales Manager at CDL Human Resource is a strategic leadership position responsible for driving regional sales growth and operational excellence. The role involves developing and executing a regional sales strategy aligned with company growth objectives, aiming for up to 35% Year-over-Year (YoY) sales growth. The incumbent will oversee multiple branch locations, leading and mentoring branch leaders and sales teams to build a high-performance, customer-centric culture.
Key Responsibilities
Regional Sales Strategy: Develop and execute a regional sales strategy aligned with company growth objectives and brand promise.
Revenue & Profitability: Drive revenue growth, profitability, and market share across all assigned branches, targeting up to 35% YoY growth.
Target Setting & Performance: Set branch and individual sales targets, monitor performance, and ensure accountability through structured reviews and coaching.
Team Leadership: Lead, mentor, and develop Branch leaders and sales teams to build a high-performance, customer-centric culture.
Operational Excellence: Strengthen branch operations by improving sales processes, visual merchandising standards, customer experience, and stock utilization.
Business Development: Identify new business opportunities and local market activations.
Market Analysis: Analyze market trends, customer behavior, and competitor activity to inform pricing, promotions, and assortment decisions.
Cross-functional Collaboration: Collaborate closely with Marketing, buying, and logistic teams to ensure seamless execution and customer satisfaction.
Compliance: Ensure compliance with company policies, reporting standards, and operational controls across all branches.
Reporting: Provide accurate and timely reporting on sales performance, forecasts, opportunities, and risks to direct reporting lines.
Requirements and Qualifications
Education: Diploma or Degree in Sales & Marketing, Business Administration, or a related field from a recognized institution.
General Experience: Minimum of 5 years’ experience in retail or FMCG sales.
Management Experience: At least 2 years in a people management or supervisory role.
Proven Track Record: Demonstrated ability to grow sales, manage multiple locations, and lead teams toward ambitious targets.
Analytical Skills: Strong commercial acumen with the ability to interpret data and convert insights into action.
Communication: Excellent communication, presentation, and negotiation skills with high professional standards.
Mindset: Transformative mindset with the ability to challenge the status quo, drive change, and scale performance.
Interpersonal Skills: Strong relationship-building skills with customers, partners, and internal teams.
How to Apply
Interested and qualified candidates are encouraged to apply via the CDL Zoho Recruit portal. Please navigate to the following link to complete your application: https://www.myjobmag.co.ke/apply-now/1154986.
