Website Content & SEO Manager

This role is for a detail-oriented Website Content Manager responsible for overseeing Roadmap Tech Computers' e-commerce presence. The primary objective is to ensure the online store is consistently accurate with the latest inventory while maximizing organic and paid traffic through sophisticated Search Engine Optimization (SEO) strategies and Google Ads management. This position plays a critical role in synchronizing the physical stock with the digital storefront, ensuring a seamless experience for online shoppers.

Company Overview

Roadmap Tech Computers is a trusted computer shop based in Nairobi, Kenya, committed to providing the best online shopping experience in Kenya for computers and computer accessories. Products are sourced from leading brands, including Dell, HP, Lenovo, Toshiba, Acer, Apple (MacBook), Asus, and many more.

Key Responsibilities

• Manage and update website content, ensuring all new stocks, prices, and descriptions are accurate and reflect current inventory.
• Optimize website content for Search Engines (SEO), including strategic optimization to adapt to modern AI-driven search behaviors.
• Set up and manage Google Ads accounts effectively to drive targeted traffic and increase conversions.
• Monitor overall website performance and user experience, proactively identifying and implementing improvements to enhance the buyer’s journey.
• Analyze traffic data comprehensively to report on the effectiveness and ROI of all digital marketing campaigns.

Requirements & Qualifications

We seek a detail-oriented individual with a strong foundation in e-commerce and digital marketing.

• Experience: Proven experience managing e-commerce websites is mandatory.
• Technical Proficiency: Hands-on experience with platforms like Shopify (or similar Content Management Systems - CMS) is considered a major advantage.
• Digital Expertise: Strong understanding of SEO best practices and comprehensive experience in Google Ads management.
• Future Focus: Familiarity with emerging AI search trends and the technical ability to optimize content for them.
• Skills: Excellent organizational skills and the demonstrated ability to work independently in a full-time capacity.
• Education: Candidates should possess qualifications such as BA/BSc/HND, Diploma, KCSE, or Vocational certification.