Role Overview
The MEA Business Development Sales role is a strategic position within Citi's Treasury and Trade Solutions (TTS) business, responsible for driving new client acquisition, revenue growth, and wallet expansion across the Middle East & Africa region.
The successful candidate will focus on originating and winning new business with multinational corporations, regional champions, public sector institutions, sovereign-related entities, government-owned corporations, and multilateral organizations. Working closely with Banking, Public Sector, Product, and Implementation partners, the individual will lead complex sales pursuits from opportunity identification through mandate award and revenue realization.
This role requires a highly commercial and externally focused executive with a proven ability to develop senior client relationships, originate large-scale treasury opportunities, and successfully navigate complex organizations to deliver market-leading cash management, payments, liquidity, collections, and trade-related solutions.
Responsibilities
- Develop and execute a strategic business development plan focused on acquiring new TTS clients and wallet share across the Middle East & Africa.
- Build and maintain a target list of underpenetrated and prospect clients under a "Hunting License" mandate, leveraging wallet-sizing analytics, market intelligence, and close partnership with Corporate Banking, BCMA, and Public Sector teams.
- Originate, lead, and close complex TTS opportunities involving cash management, payments, liquidity management, receivables, payables, escrow, trade, and digital treasury solutions.
- Engage senior decision-makers including CFOs, Treasurers, Finance Directors, senior government officials, and Board-level stakeholders.
- Acquire new TTS flows from Corporates, Government-Owned Entities, Public Sector institutions, and other strategic sectors.
- Lead end-to-end deal execution, including opportunity qualification, solution design, commercial structuring, RFP management, client presentations, negotiations, implementation governance, and revenue realization.
- Assemble and coordinate cross-functional deal teams across Product, Banking, Implementation, Service, Risk, Legal, and Operations to deliver winning client outcomes.
- Drive proactive client engagement through innovative solutioning, thought leadership, and consultative selling, positioning Citi as the strategic treasury partner of choice.
- Maintain leading-edge knowledge of treasury trends, payments innovation, regulatory developments, competitive positioning, and evolving client needs across the region.
- Act as a trusted advisor to clients while providing market insights and client feedback to Product and Coverage partners to help shape strategic priorities and solution development.
- Ensure rigorous sales discipline through effective pipeline management, forecasting, deal reviews, CRM governance, and implementation project kick-offs.
- Deliver against annual goals for new client acquisition, revenue generation, deposits, fee growth, and strategic business development initiatives.
Qualifications and Experience
- 10+ years of experience in transaction banking, treasury services, cash management, payments, trade finance, corporate banking, or related financial services.
- Proven track record of originating and closing large, complex, multi-country transaction banking and treasury mandates.
- Deep expertise across Cash Management, Payments, Liquidity Management, and broader Treasury & Trade Solutions capabilities.
- Demonstrated success leading major RFPs, strategic pursuits, competitive bids, and complex negotiations.
- Bachelor’s/University degree, Master’s degree preferred.
