Peach Cars is an e-commerce solution revolutionizing car ownership in sub-Saharan Africa. We started with an automotive marketplace, leveraging technology and robust offline operations to reduce pain points in the market for locally-used vehicles, delivering quality, convenience, and value to our customers.
Role Overview
The Trade Marketing Manager at Peach Cars KE leads field-based customer generation from initial contact to completed sale or purchase. This role is directly accountable for monthly targets on quality leads and transacted vehicles through targeted activations, Brand Ambassador leadership, strategic partnerships, and data-driven field marketing strategies.
Key Responsibilities
- Customer Generation: Own the journey from first contact in the field to a completed sale or purchase, with accountability for monthly targets on quality leads and cars transacted.
- Results-Driven Activations: Plan and run targeted activations, roadshows, and on-ground campaigns, choosing locations and events based on customer quality and lead conversion.
- Brand Ambassador Management: Recruit, train, deploy, and manage the Brand Ambassador team; refine their targets and incentive structures based on field performance.
- Partnership Development: Build and manage partnerships with car yards, corporates, SACCOs, financing partners, and fleet operators to drive high-intent buyers and sellers.
- Budget Ownership: Manage the field marketing budget, calculate customer acquisition costs per channel, and optimize spend against other marketing channels.
- Reporting & Optimization: Report weekly and monthly performance against targets and quickly reallocate effort and spend to high-performing tactics.
- Cross-Functional Collaboration: Partner closely with sales teams to ensure field-generated leads are effectively followed up, and collaborate with the wider marketing team on joint campaigns.
Qualifications & Experience
- 4–6 years of experience in trade marketing, field marketing, or sales-driven marketing.
- At least 2 years of experience managing field teams, agents, or Brand Ambassadors.
- Proven track record of hitting sales or customer acquisition targets.
- Strong quantitative ability to evaluate customer acquisition cost (CAC) and campaign performance.
- Practical experience designing and executing commission or incentive structures for field teams.
- Hands-on operator comfortable being on the ground at activations, markets, and car yards.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
- Experience in automotive, financial services, FMCG, or high-trust sales cycles is a plus.
Key Performance Indicators
- Hitting monthly targets for quality leads and transactions on both buying and selling sides.
- Traceable sales and purchases directly attributed to field team activities.
- High conversion rates from field interactions to completed transactions.
- Competitive cost per customer and cost per sale compared to other marketing channels.
- High-performing, motivated Brand Ambassador team consistently meeting targets.
Core Attitudes & Behaviors
- Exemplifies values of Challenge, Respect, and Ownership.
- Proactive, self-driven, and solutions-oriented.
- High accountability for outcomes and follow-through.
- Comfortable working in ambiguous and fast-paced environments.
