Marketing and CommunicationsFull-TimeMid-level(3-5 yrs)
Job Description
Accor is looking to grow its team and engage a highly motivated and passionate Brand & Trade Marketing Manager in a pivotal role responsible for developing, implementing, and managing integrated marketing strategies to build brand awareness, drive bookings, and enhance the overall guest experience. This role will oversee both brand-building activities and trade marketing initiatives, working closely with sales, operations, and revenue management teams to achieve the resort's business objectives.
Responsibilities
Work with the DOSM to understand and align marketing strategies with overall sales and revenue targets.
Develop and execute the overall brand strategy and guidelines to ensure consistent brand messaging and visual identity across all touchpoints.
Oversee the creation of compelling brand content along with the Digital team including website copy, marketing collateral, social media content, and advertising materials.
Develop and manage relationships with external agencies including creative, digital, and PR agencies.
Monitor brand performance and KPIs, providing regular reports and recommendations for improvement.
Develop and implement trade marketing strategies along with the Digital Marketing Manager to drive bookings through key distribution channels (e.g., OTAs, travel agents, corporate partners).
Plan and execute promotional campaigns and partnerships with trade partners to increase visibility and drive sales.
Develop and manage relationships with key trade partners, ensuring effective communication and collaboration.
Create and deliver sales and marketing materials for trade partners, including presentations, brochures, and promotional offers.
Organize and participate in trade shows, workshops, and industry events to promote the resort and build relationships.
Track and analyze the performance of trade marketing activities, providing reports and recommendations for optimization.
Collaborate with the sales team to align marketing efforts with sales targets and strategies.
Allocate the Marketing budget effectively across brand building and trade marketing activities in coordination with the DOSM.
Plan and execute integrated marketing campaigns across various channels (online, offline, social media, email marketing, PR).
Manage and enhance the resort's online presence in the absence of the Digital Marketing Manager.
Provide marketing input on pricing strategies to ensure alignment with brand image.
Work closely with operations teams to ensure a seamless guest experience aligned with the brand promise.
Qualifications & Requirements
Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field.
Minimum of 4 years of previous experience in a similar role.
Previous experience in a 5-star or premium hotel in a similar position.
Strong understanding of branding principles, trade marketing, and digital marketing strategies.
Experience in managing external agencies (creative, digital, PR) and coordinating integrated campaigns.
Ability to work well under pressure in a fast-paced environment.
Ability to work cohesively and collectively as part of a team.
Excellent planning and organizational skills.
Benefits
Employee benefit card offering discounted rates across Accor worldwide.
Learning programs through Accor Academies.
Career development and growth opportunities globally.
Participation in Corporate Social Responsibility activities, including Mountain Bongo conservation.
