Social Media and Marketing Associate

Key Responsibilities

Short-Form Content Creation & Strategy

• Own the short-form video strategy across TikTok, Instagram Reels, and YouTube Shorts from concept to execution.
• Ideate and produce high-volume, fast-turnaround content that taps into trending sounds, formats, and cultural moments relevant to African audiences.
• Build a consistent content rhythm by testing formats relentlessly until you find what spreads.
• Act as the creative engine, shooting and editing content independently when needed.

Community Building & Virality

• Develop and execute a community strategy that turns BuuPass users, drivers, and operators into advocates and content creators.
• Identify and engage micro-influencers, travel creators, and everyday commuters to amplify organic reach.
• Manage and grow social communities by responding, engaging, and sparking conversations that feel human.
• Spot viral opportunities in real-time and move fast to capitalize on them.
• Build UGC (user-generated content) campaigns to get customers posting about their BuuPass journeys.

Brand Voice & Storytelling

• Develop a distinct, recognizable BuuPass voice that resonates across East and Southern Africa.
• Find human stories hidden in company data (20M+ journeys).
• Collaborate with the design team on visuals and with founders on brand positioning.

Analytics & Iteration

• Track organic performance metrics: views, shares, saves, follower growth, and engagement rates.
• Use data to discontinue underperforming formats and double down on successful ones.
• Report weekly on content performance with a clear point of view on strategy adjustments.

Requirements and Qualifications

• 2–4 years of experience in social media, content creation, or community management, ideally at a consumer brand or startup.
• Bachelor's degree (BA/BSc) or Higher National Diploma (HND).
• Native user of TikTok and Instagram Reels with an intuitive understanding of their algorithms.
• A portfolio of content you have created that performed well (with numbers).
• Strong video editing skills (CapCut, Adobe Premiere, or similar) and basic shooting skills.
• Deep understanding of African pop culture, internet trends, and how people communicate online in Kenya, South Africa, and Nigeria.
• A bias for action—preferring to ship and learn rather than perfect and delay.
• Bonus: Experience building communities, running creator programs, or growing accounts from scratch.

How to Apply

Interested and qualified candidates should apply online via the provided Google Docs form: Apply Now