Marketing and CommunicationsFull-TimeSenior-level(6+ yrs)
Job Description
M-KOPA is on a mission to make high-quality energy affordable to everyone. Having already connected more than 400,000 homes in Kenya, Tanzania, and Uganda to solar power, we are adding over 550 new homes every day. We are looking for a Senior Growth Marketing Manager for Retention & LTV to design and own the growth operating system, building segmentation frameworks, experimentation roadmaps, and measurement infrastructure to drive retention and up-sell across M-KOPA.
Core Responsibilities
Design and own the growth operating system: Build the segmentation frameworks, experimentation roadmaps, and measurement infrastructure that Product, Operations, and Commercial teams use to drive retention and up-sell across M-KOPA.
Architect behavioural trigger-based up-sell systems: Design the retention and lifecycle programmes that move customers from entry products (smartphones/e-bikes) to high-value bundles (digital loans, health cover, device protection) – unlocking revenue based on payment behaviour and engagement signals.
Validate strategies by building campaigns yourself: Personally build and deploy automated customer journeys in CleverTap/Braze – running hypothesis-driven experiments with control groups, incrementality measurement, and statistical rigour across SMS, WhatsApp, push, and in-app channels.
Influence product and pricing strategy with customer insights: Translate CRM experiments and retention economics into product feature recommendations, pricing changes, and commercial strategy that shapes business decisions.
Scale what works into repeatable playbooks: Turn successful experiments into documented frameworks and systems that enable teams to execute growth initiatives autonomously across 5 markets.
Product Growth Tech Stack
CRM/Lifecycle Tools: CleverTap, Braze, MoEngage, Customer.io, Iterable, or Salesforce Marketing Cloud (Deep expertise in one or two of these platforms is essential).
Channels: WhatsApp, SMS, push notifications, in-app messaging, telesales, and integrated Direct Sales Agent networks.
Data: Proprietary customer insights spanning millions of transactions across 5 African markets.
Requirements
A Bachelor's degree (BA/BSc/HND) in a relevant field.
Advanced experience in growth marketing, lifecycle marketing, or product growth, particularly within a tech or fintech environment.
Deep expertise in managing CRM platforms (e.g., CleverTap, Braze) and executing multi-channel messaging.
Strong proficiency in using modern product analytics tools like GA4, Mixpanel, or Looker.
Proven track record of running hypothesis-driven experiments with statistical rigour and incrementality measurement.
Ability to work cross-functionally and influence product/pricing strategies through data-driven insights.
How to Apply
Interested and qualified candidates should apply online via the M-KOPA career portal on Ashby by visiting the following link: Apply for Senior Growth Marketing Manager.
How to Apply
Interested and qualified candidates should apply online via the M-KOPA career portal on Ashby by visiting the following link: Apply for Senior Growth Marketing Manager.
.png){kind=logo}
