About the Role
If you're a strategic growth leader who thinks in Customer Lifetime Value (LTV) and retention economics, not just conversion rates, and want to build something that matters whilst accelerating your career in one of the world's fastest-growing tech ecosystems, this is it. M-KOPA is looking for a Senior Growth Marketing Manager to transform CRM from a tactical channel into a strategic revenue engine that drives financial inclusion at scale.
Why You'll Love This Role
- Real autonomy: You'll have the freedom to design experiments, build your own frameworks, and shape how we approach growth across 5 markets.
- Direct impact you can see: Your campaigns will directly improve lives - customers will use your up-sell systems to access their first loan, first health insurance, first device upgrade.
- Career acceleration: Work at the intersection of product, commercial, and marketing in one of Africa's fastest-growing fintechs.
- Build something new: This isn't optimising someone else's playbook - you're creating the growth infrastructure from scratch.
Core Responsibilities
- Design and own the growth operating system: Build the segmentation frameworks, experimentation roadmaps, and measurement infrastructure that Product, Operations, and Commercial teams use to drive retention and up-sell across M-KOPA.
- Architect behavioural trigger-based up-sell systems: Design the retention and lifecycle programmes that move customers from entry products (smartphones/e-bikes) to high-value bundles (digital loans, health cover, device protection) - unlocking revenue based on payment behaviour and engagement signals.
- Validate strategies by building campaigns yourself: Personally build and deploy automated customer journeys in CleverTap/Braze - running hypothesis-driven experiments with control groups, incrementality measurement, and statistical rigour across SMS, WhatsApp, push, and in-app channels.
- Influence product and pricing strategy with customer insights: Translate CRM experiments and retention economics into product feature recommendations, pricing changes, and commercial strategy that shapes business decisions.
- Scale what works into repeatable playbooks: Turn successful experiments into documented frameworks and systems that enable teams to execute growth initiatives autonomously across 5 markets.
Requirements and Tech Stack
Minimum Requirements:
- Education: BA/BSc/HND degree in a relevant field.
- Strategic Leadership: Proven experience as a growth leader who thinks in LTV and retention economics.
- Technical Execution: Ability to personally validate strategies by building campaigns in CRM platforms.
Product Growth Tech Stack Expertise:
- CRM/Lifecycle Tools: Deep expertise in one or two platforms such as CleverTap, Braze, MoEngage, Customer.io, Iterable, or Salesforce Marketing Cloud.
- Analytics: Proficiency with GA4, Mixpanel, Amplitude, Looker (or similar).
- Channels: Experience with WhatsApp, SMS, push notifications, in-app messaging, and integrated Direct Sales Agent networks.
- Data: Experience leveraging proprietary customer insights spanning millions of transactions.
How to Apply
Interested and qualified candidates should apply online through the M-KOPA recruitment portal on jobs.ashbyhq.com.
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