As a Search Engine Optimization Associate (SEO), you will be responsible for improving the search engine visibility and organic traffic of the company's digital properties. This role involves a mix of keyword research, content optimization, technical auditing, and link-building strategies to ensure high rankings on search engine results pages (SERPs).
Key Responsibilities
On-Page SEO
- Conduct keyword research and analysis to identify growth opportunities.
- Optimize website content, metadata, headings, and internal linking for improved search visibility.
- Collaborate with content creators to ensure SEO best practices are applied to blogs, landing pages, and product descriptions.
Technical SEO
- Support site audits to identify and resolve technical issues such as crawl errors, indexing, site speed, and mobile optimization.
- Work with developers to implement structured data, XML sitemaps, and canonical tags.
- Monitor Google Search Console for performance and error resolution.
Off-Page SEO & Link Building
- Assist in link-building initiatives and outreach campaigns.
- Research and identify opportunities for partnerships, guest posting, and digital PR.
- Track backlink performance and ensure compliance with ethical SEO practices.
Analytics & Reporting
- Monitor and report on SEO performance using tools such as Google Analytics, Search Console, SEMrush, or Ahrefs.
- Prepare monthly SEO performance reports with actionable recommendations.
- Track KPIs including organic traffic, keyword rankings, and conversion rates.
Industry Awareness
- Stay updated on search engine algorithm changes and industry trends.
- Benchmark competitors’ SEO strategies and suggest improvements.
Requirements
- Bachelor’s degree in Marketing, Communications, IT, or a related field.
- 1–2 years of prior SEO or digital marketing experience (internships or junior roles count).
- Strong understanding of on‑page, off‑page, and technical SEO principles.
- Familiarity with Google Analytics, Search Console, and keyword research tools.
- Basic knowledge of HTML/CSS and CMS platforms (e.g., WordPress).
- Excellent analytical, communication, and problem‑solving skills.
- Candidates in Meru are encouraged to apply.
