We are seeking a proactive and results-driven Sales Representative to support and strengthen business operations in the Mombasa region. The role involves driving sales and marketing activities, maintaining strong customer relationships, ensuring product availability, supporting new product growth, and handling daily sales and collection operations professionally. The ideal candidate should possess strong communication, negotiation, and customer service skills, with the ability to promote the company’s products effectively while maintaining a positive and professional company image.
Key Responsibilities
Achieve Sales Targets: Meet monthly, quarterly, and annual sales targets while driving sales growth and market expansion within the assigned territory.
Client Relationship Management: Develop and maintain strong customer relationships through regular prospecting, follow-ups, new account openings, and promotion of current and new products.
Brand & Product Management: Ensure proper product visibility, merchandising, promotional execution, and timely response to customer inquiries to support business growth and customer retention.
Operations: Manage timely collections, order fulfilment, offer bookings, and accurate reporting in line with company procedures and operational requirements.
Market Intelligence & Route Planning: Monitor territory performance, increase market penetration, and support productivity through effective route planning and sales execution.
Supervision: Coordinate and supervise JSR activities, including route compliance, reporting on stock levels and short expiries, sales order planning, and field communication.
Qualifications and Experience
Minimum Diploma in Sales & Marketing.
Professional appearance, presentable, with strong communication skills.
Work experience in General & Modern Trade Market.
Computer literacy in MS Office applications is required.
Good command of written and spoken English and Kiswahili.
At least 2–3 years’ experience as a Sales Representative.
Experience with a reputable company as a Sales Representative.
Experience working under distributors of an FMCG company will be an added advantage.
Core Skills
Excellent communication and selling skills.
Professional appearance and loyal customers handling skills.
Good organizational and multitasking abilities.
High level of integrity and confidentiality.
Ability to work under pressure and handle multiple tasks.
Attention to detail and time management skills.
How to Apply
Send your CV in PDF to humanresource@raalimited.com.
Use the subject line: Sales Representative(Mombasa) Application – Your Name
