Avenews provides fast and reliable financing solutions for Kenyan agribusinesses poised for growth, serving as a trusted partner to fuel expansion.
Role Overview
The Sales Officer's purpose is to grow our business by acquiring new customers, commercializing existing partnerships, and driving complete, high-quality loan applications. The Sales Officer acts as the Avenews Ambassador on the ground, representing the brand, engaging customers directly, and executing all field-level sales activities.
Key Responsibilities
Prospecting & Onboarding: Prospect, engage, and onboard new customers within assigned territories.
Lead Conversion: Convert leads into complete, compliant loan applications.
Partner Activation: Activate and commercialize partner networks including agro-dealers, distributors, cooperatives, aggregators, etc.
Documentation Support: Guide customers in preparing accurate documentation and reduce application errors.
Brand Representation: Execute field ambassador duties during activations, trainings, and market engagements.
Performance Tracking: Track and report pipeline performance, conversion rates, and market insights.
Operations Collaboration: Support loan activation and repeat usage initiatives in collaboration with operations teams.
Key Performance Indicators (KPIs)
Number of new customers acquired
Quality and completeness of applications submitted
Number of partner-driven applications
Disbursement volumes (new + repeat)
Activation rate of approved customers
Repeat utilization rate
Accuracy and timeliness of pipeline and field reports
Requirements
Education: Diploma or degree in Business, Marketing, Agribusiness, or related field.
Experience: 1–3 years of field sales experience in fintech, microfinance, FMCG, distribution, or agribusiness.
Skills: Strong documentation and customer engagement skills with the ability to work with CRMs and digital tools.
Travel: Willingness to travel extensively and be in the field daily.
Personal Attributes
Energetic, persuasive, and highly personable
Target-driven and self-motivated
Strong attention to detail
Excellent communicator with strong follow-up discipline
Able to work independently in fast-paced, field-based environments
How to Apply
Interested and qualified candidates should apply online via the application link. Please state in the application your relevant location: Kajiado, Nairobi, Nakuru, or Laikipia.
