Avenews provides fast and reliable financing solutions for Kenyan agribusinesses poised for growth, serving as a trusted partner to fuel expansion.
Role Overview
The Sales Officer's purpose is to grow our business by acquiring new customers, commercializing existing partnerships, and driving complete, high-quality loan applications. The Sales Officer acts as the Avenews Ambassador on the ground, representing the brand, engaging customers directly, and executing all field-level sales activities.
Responsibilities
Prospect, engage and onboard new customers within assigned territories.
Convert leads into complete, compliant loan applications.
Activate and commercialize partner networks: agro-dealers, distributors, cooperatives, aggregators, etc.
Guide customers in preparing accurate documentation and reduce application errors.
Execute field ambassador duties during activations, trainings, and market engagements.
Track and report pipeline performance, conversion rates, and market insights.
Support loan activation and repeat usage initiatives in collaboration with operations teams.
Key Performance Indicators (KPIs)
Number of new customers acquired
Quality and completeness of applications submitted
Number of partner-driven applications
Disbursement volumes (new + repeat)
Activation rate of approved customers
Repeat utilization rate
Accuracy/timeliness of pipeline and field reports
Requirements
Diploma or degree in Business, Marketing, Agribusiness, or related field.
1–3 years of field sales experience in fintech, microfinance, FMCG, distribution or agribusiness.
Strong documentation and customer engagement skills.
Ability to work with CRMs and digital tools.
Willingness to travel extensively and be in the field daily.
Personal Attributes
Energetic, persuasive, and highly personable
Target-driven and self-motivated
Strong attention to detail
Excellent communicator with strong follow-up discipline
Able to work independently in fast-paced, field-based environments
How to Apply
Interested and qualified candidates should apply online via the Avenews application portal at forms.avenews-gt.com.
When applying, please make sure to state your relevant preferred location in the application: Kajiado, Nairobi, Nakuru, or Laikipia.
