Sales & Marketing Officer - KCC 6

The Sales & Marketing Officer is responsible for driving sustainable revenue growth, optimizing the utilization of Kenya Cultural Centre’s (KCC) theatres and hirable spaces, and significantly increasing the national visibility of KCC’s creative offerings. This role involves the implementation of targeted sales strategies, digital marketing, partnerships, and innovative commercialization initiatives aligned with KCC’s mandate, mission, and vision.

Duties and Responsibilities

Reporting to the Manager, Programmes & Business Development, the job holder will:

• Develop and execute a revenue-focused sales and marketing strategy to increase theatre bookings, space hire, and commercialization of KCC facilities.
• Actively source, pitch, and close bookings for performances, exhibitions, conferences, and corporate events to improve space utilization rates.
• Design and roll out new services and value-added products (e.g., packaged events, residencies, creative workshops, hybrid/virtual offerings) in response to market demand.
• Lead digital marketing initiatives, including social media campaigns, paid advertising, content strategy, and SEO, to increase audience reach and booking conversions.
• Establish and manage strategic partnerships, sponsorships, and B2B relationships with corporates, event organizers, artists, institutions, and development partners.
• Develop and manage sales funnels, customer databases, and Customer Relationship Management (CRM) systems and tools to improve lead conversion, repeat bookings, and customer retention.
• Conduct market research and audience segmentation to identify new markets, including outreach beyond urban centers to promote inclusivity of rural artists.
• Coordinate promotion of in-house productions, artist programmes, and commercialization opportunities across digital and traditional platforms.
• Support artists and creative stakeholders by improving visibility of online platforms for selling and promoting creative works and opportunities.
• Track, analyze, and report on marketing and sales performance metrics (bookings, revenue, reach, conversion rates) and recommend data-driven improvements.
• Contribute to the development of structured commercialization programmes despite limited manpower, prioritizing high-impact initiatives.
• Any other responsibilities as may be assigned to the employee and as are necessary to achieve the Centre’s objectives.

Requirements and Qualifications

• Bachelor’s degree in Sales & Marketing, Communications, Public Relations, Media Studies, Business Administration, Economics, Strategic Management, or a related discipline.
• At least 3 years’ experience in a comparable marketing/communications role.
• Professional Certifications in Social Media Marketing or Content Marketing, Marketing & Digital Marketing Certifications, Customer Relationship Management (CRM) systems, Marketing Analytics, Data Analysis, or Performance Measurement, Events Management.
• Proficiency in computer applications.

Required Skills & Competencies

• Advanced digital marketing skills, including social media management, paid ads, SEO, and content strategy.
• Sales funnel design, lead management, and conversion tracking.
• Proven business development and revenue generation capability.
• Market research and audience segmentation techniques.
• Partnerships development, sponsorship acquisition, and B2B sales experience.
• Data analytics, performance measurement, and reporting.
• Demonstrated experience marketing venues, events, cultural products, or creative services.
• Demonstrated track record of achieving measurable revenue growth, increased bookings, or improved utilization of venues or services.
• Ability to present a portfolio of past campaigns, partnerships, or commercialization initiatives supported by performance data and metrics.